Skip to main content
Research at FHWien der WKW

Publications & Presentations

Found 1145 publications

Beste Chancen in der Branche

Year of publication: 2023
Medium: IMMOBILIEN MAGAZIN
Authors: Prosser, S.
Category: Article in industry media
Study program: Real Estate Management

Digitalization in public relations—Changing competences: A longitudinal analysis of skills required in PR job ads

Year of publication: 2023
Medium: Public Relations Review
Authors: Bernhard, J.; Russmann, U.
Category: Article in scientific journal (peer reviewed)
Study program: Communication Management

Norms Governing Consumer-Brand Relationships: Development and Measurement Validation

Year of publication: 2023
Medium: Academy of Marketing Science (AMS) Annual Conference
Authors: Bourdin, D., Makri, K., & Halkias, G.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Tax differences and international location strategies

Year of publication: 2023
Medium: International Journal of Production Economics
Authors: Kopel, M., Löffler, C.
Category: Article in scientific journal (peer reviewed)
Study program: Institute for Digital Transformation & Strategy

Writing Lab@FHWien der WKW

Year of publication: 2023
Medium: Online-Tagung | #digiPH6
Authors: Schwaiger S.
Category: Poster at scientific conference
Study program: Writing Center

(K)eine Frage von Relevanz! Duale Ausbildung wichtiger denn je.

Year of publication: 2022
Medium: Tourist Austria International, Ausgabe 2410, Seite 22
Authors: Aubke, F.
Category: Article in industry media
Study program: Tourism and Hospitality Management

(The importance of) Human learning in smart connected cities

Year of publication: 2022
Medium: In: Contributi Transdisciplinari / Transdisciplinary Contributions, Melis. A., Medas B., Passalacqua M. (Ed.), Approfondimento al Catalogo del Padiglione Italia “Comunità Resilienti” alla Biennale Architettura 2021/ Extended Catalogue of the Italian Pavillion “Resilient Communities” of the Architecture Biennale 2021, Volume 02, D Editore, Roma.
Authors: Mayrhofer, W.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Institute for Digital Transformation & Strategy

7+1 Dinge über künstliche Intelligenz / KI in der (erwachsenen-)Bildung

Year of publication: 2022
Medium: HRWeb
Authors: Bärmann, S.,
Category: Article in industry media
Study program: Human Resources & Organization

Analyzing Cultural Differences of Destination Commercials Using Facial Expression Analysis

Year of publication: 2022
Medium: Tourism, Hospitality & Events International Conference (THE INC)
Authors: Weismayer, C., Pezenka, I., Bourdin, D., & Gómez-Díaz, L.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Antecedents of Business Engagement in Partnerships for Sustainability

Year of publication: 2022
Medium: ISBEE Congress 2022, International Society of Business, Economics, and Ethics, Bilbao (ES), July 2022
Authors: Riegler, M., Burton, A., Scholz, M.
Category: Presentation at scientific conference
Study program: Institute for Business Ethics & Sustainable Strategy

Antecedents of Business Engagement in Partnerships for Sustainability

Year of publication: 2022
Medium: Academy of Management Annual Meeting Proceedings
Authors: Riegler, M., Burton, A., Scholz, M., Jarmai, K.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Institute for Business Ethics & Sustainable Strategy

Are Consumers More Hesitant to Co-Produce Services With Foreign-Accented vs. Local Employees?

Year of publication: 2022
Medium: Consortium for International Marketing Research (CIMaR) Annual Conference
Authors: Bourdin, D., Sichtmann, C., & Davvetas, V.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Assessing the Legitimacy of Corporate Political Activity: Uber and the Quest for Responsible Innovation

Year of publication: 2022
Medium: Journal of Business Ethics, 2022 - Springer, https://doi.org/10.1007/s10551-022-05115-z
Authors: de los Reyes, G., Scholz, M.
Category: Article in scientific journal (peer reviewed)
Study program: Institute for Business Ethics & Sustainable Strategy

Assessing the legitimacy of corporate political activity: Uber and the quest for responsible innovation

Year of publication: 2022
Medium: 11th Trans-Atlantic Business Ethics Conference (TABEC) 2022
Authors: de los Reyes, G., Scholz, M.
Category: Presentation at scientific conference
Study program: Institute for Business Ethics & Sustainable Strategy

Assessing the Legitimacy of Corporate Political Activity: Uber and the Quest for Responsible Innovation

Year of publication: 2022
Medium: Fifth Annual Forum: Business Ethics in the 6ix, May 16-17, 2022; online
Authors: Scholz, M., de los Reyes, G.
Category: Presentation at scientific conference
Study program: Institute for Business Ethics & Sustainable Strategy

Attraktivität erhöhen, besonders in der Krise

Year of publication: 2022
Medium: Magazin Training
Authors: Bärmann, S., Maxl-Studler, S.
Category: Article in industry media
Study program: Human Resources & Organization

Blurring boundaries between PR, advertising and journalism: Ethical challenges for PR practitioners and possible solutions.

Year of publication: 2022
Medium: ECREA 2022
Authors: Seiffert-Brockmann, J., Russmann, U., Einwiller, S., Reiter, G., Stürmer, L. & Kresser, S.
Category: Presentation at scientific conference
Study program: Communication Management

Blühend aber kein Selbstläufer: Auch Gartentourismus will gelernt sein

Year of publication: 2022
Medium: TAI Tourist. Austria. International; Nr.: 2402, S. 32
Authors: Wagner, D., Haller, L.
Category: Article in industry media
Study program: Tourism and Hospitality Management

Boosting your message: Using adverbs for impact in business writing

Year of publication: 2022
Medium: In: Teaching English with Corpora, Edited by Viana, V.
Authors: Slattery, L., Prewett-Schrempf, C., Pullen, A., Urmston, M.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: CC for Business English

Can online translation tools help learners write more polite emails?

Year of publication: 2022
Medium: 35th IATEFL BESIG Annual Conference
Authors: Pullen., A., Slattery, L.
Category: Presentation at scientific conference
Study program: CC for Business English