The Bachelor’s program in Marketing & Sales at FHWien der WKW is more than just advertising and sales. It is a practical, future-oriented program that prepares students for a career in a dynamic, digital world. But what does that mean exactly?
What skills are taught in marketing studies?
The study program Marketing & Sales is broad in scope and imparts economic expertise as well as creative and digital skills:
- Marketing strategy & marketing mix
- Digital marketing & social media
- Sales techniques & customer management
- Data-driven marketing & web analytics
- E-commerce & media management
- Basics of AI tools & big data
- Business management skills & market research
Elective subjects allow students to tailor their studies to their individual interests, for example in social media, content creation & influencer marketing, data-driven marketing, or sales excellence.
What careers can you pursue after studying marketing?
Graduates are in demand in many areas – both in traditional and digital marketing. Typical entry-level positions include:
- Marketing Manager
- Sales Manager
- Social Media & Content Creator
- Key Account Manager
- Product or Brand Manager
- CRM or E-Commerce Specialist
- Market Researcher or Data Analyst in Marketing
👉 Many of these jobs are available in companies of all sizes, from start-ups to international corporations.
What are the career opportunities?
Graduates are in demand in many industries – from consumer goods and media to tech start-ups. Particularly sought-after are:
- Digital marketing experts
- Sales specialists with data skills
- Marketing all-rounders with social media expertise
Who is the Bachelor’s program in Marketing & Sales suitable for?
This degree program is perfect for anyone who:
- enjoys creative AND analytical work,
- is interested in business, marketing, and sales,
- is enthusiastic about digital trends and new technologies,
- enjoys working in a team and has strong communication skills.
Conclusion: A degree with a future
The Bachelor’s program in Marketing & Sales at FHWien der WKW offers a strong combination of theory, practice, and specialization opportunities. Anyone interested in business, marketing, and digital media will find this the ideal starting point for an exciting career.
Convinced? Here are all the details about the Bachelor’s program in Marketing & Sales as well as information about the admissions procedure and the curriculum.