Team “Tonio” and “Raiffeisen-Leasing” made it into the final.
On April 18th, the ninth round of the special event series of „Mobile Monday“ took place at FHWien where students of the Bachelor’s Degree Program in Corporate Communication and Marketing & Sales had the opportunity to present their project skills and conceptual strengths in front of a demanding expert jury.
Eight companies, eight tasks, eight minutes of time – this challenge was faced by the students under the guidance of Jacqueline Resch (Chief Commercial Officer at WeAreDevelopers GmbH and lecturer for „Mobile Marketing“ at FHWien).
On that evening, innovative solutions for retargeting measures, strategies to increase the conversion rate, ideas and recommendations for event-accompanying apps, branding and much more were presented as a part of digital and cross-media solutions for customers such as Tonio, Durchblicker, Rohsinn, Supertramps, WeAreDevelopers GmbH, Raiffeisen-Leasing, dataPad and ready2order.
Clients and jury members (Thorsten Hoffmann, Christian Graf/Mobile Monday Austria, Gerhard Günther/Digitalsunray Media GmbH) were very impressed by the students‘ concepts. Some clients have already agreed to implement the first measures into practice.
“This is proof that our communication, marketing & sales study programs open up tremendous potential for success in practice to our students.” emphasized Sieglinde Martin (Head of Department, Department of Communication).