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On-site visit at TUI

April 7, 2022

Students in the 6th semester of our Bachelor’s program Tourism & Hospitality Management had the opportunity to immerse themselves in the world of tour operators and travel agents on March 3, 2022 in the context of the elective “Management of Tourism Transport” and to gain insights into the processes of TUI AG, the largest tourism group in the world.

On-site visit at TUI Austria Holding GmbH
On-site visit at TUI Austria Holding GmbH; left: student of TM, in the middle: Denise Mach/TUI Austria Holding GmbH, right: students of TM; © Stefan Christamentl, 2022

Denise Mach, responsible for Learning & Development in Human Resources at TUI Austria Holding GmbH, welcomed the students of the Bachelor’s program Tourism & Hospitality Management and guided the group through the company. Experts from different departments gave an overview of TUI’s tasks as a tour operator as well as an operator of travel agencies and provided interesting information on topics such as third-party distribution and cooperation with franchise partners, revenue management, marketing and cooperation with influencers as well as the implementation of marketing campaigns.

Many thanks for the exciting insights!