In order to address new target groups as an attractive employer in the insurance sector, diversity is becoming increasingly important. Instagram is gaining in importance in the area of social media. These were the key insights from the practical project in the Master’s program in Organizational & Human Resources Development.
In the practical project with Helvetia Versicherungen AG, the students in the Master’s program in Organizational & Human Resources Development received valuable insights into the working methods relating to employer branding and onboarding at Helvetia Versicherungen AG. After extensive research and analysis, they worked out their own ideas and suggestions for further development and then presented them.
The students used different methods such as individual interviews, focus groups, role plays and working with metaphors.
Diversity and more sensitivity in the use of language were recommendations to increase the attractiveness of insurance companies as employers. A concept for online and offline presence to improve the topicality and interaction with applicants rounded off the presentation. Instagram was recommended as an important medium for addressing target groups.
We were particularly pleased that Helvetia CEO Thomas Neusiedler was also present at the final presentation and showed great interest in the work of our students!
Our students were also enthusiastic:
“What I particularly liked about the Helvetia project was the free hand we had in working on the project, the committed lecturers and the dialogue with Helvetia at eye level.” (Anaïs Christine Schweitzer)
“It was particularly interesting to carry out a project for a real company. So the practical relevance was given in any case. The implementation of the focus group was a completely new method for me and brought interesting insights for other projects as well.” (Selma Mrkaljevic)
We would like to thank Helvetia, especially Thorid Braunstein (Team Leader Corporate & Personnel Development) and Bernd Allmer (Head of HR & Corporate Development) for the excellent cooperation and support over the last few months!
The project groups were supervised by Brigitte Hampel and Gloria Warmuth from the Human Resources & Organization study programs.
Mag.a Brigitte Hampel
Academic Coordinator Human Resources Management
Dr.in Gloria Warmuth
Academic Coordinator Organizational Development