Dr. Anne Maria Busch (FHWien der WKW) and her colleagues FH-Prof. Dr. Ann-Christine Schulz (FHWien der WKW) and Prof. Dr. Markus Scholz (FHWien der WKW) have published a study on the topic of “Cooperation against the background of digital transformation”. Dr. Busch was interviewed by the daily newspaper “Die Presse”. This article was published in the category “Knowledge and Innovation” on 25 July 2020.
This article deals with the fact that established companies can benefit from the use of new, digital technologies by cooperating with technology start-ups. After all, those who want to remain competitive in the long term cannot afford to miss the connection to the digital transformation.
You can read the interview here.