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Research at FHWien der WKW

Publications & Presentations

Found 135 publications

Capturing Learning Experiences in Digital Education: A Multimodal Methodological Perspective

Year of publication: 2026
Medium: 12th International Conference on Higher Education (HEAd 2026)
Authors: Pezenka, I.; Neuburger, L.; Fränzl, E.; Dejnega, M.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Capturing Learning Experiences in Digital Education: A Multimodal Methodological Perspective

Year of publication: 2026
Medium: 12th International Conference on Higher Education Advances (HEAd’26).
Authors: Pezenka, I.; Neuburger, L.; Fränzl, E.; Dejnega, M.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management

Die großen Verlierer beim Wohneigentum

Year of publication: 2026
Medium: Die Presse (AT), 14.04.2026, by Hermann Hackl.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Emotion Analysis for Better User Experience and Quality in Digital Services

Year of publication: 2026
Medium: Theory in Practice (TiP2026)
Authors: Tapala, J., Aunimo, L., Toumi, A., Pezenka, I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Gamification as a Driver of User Engagement in Digital Tourism Experiences

Year of publication: 2026
Medium: Tourism, Hospitality and Events International Conference (THE INC)
Authors: Grasl, M., Pezenka, I., Weismayer, C., Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Global Brands, Local Signals: The Hidden Influence of Country Perception

Year of publication: 2026
Medium: edcom Podcast
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Junge Menschen sind die Verlierer am Eigentumsmarkt

Year of publication: 2026
Medium: Der Standard (AT), 18.04.2026, by Martin Putschögl.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Junge träumen vom Haus, doch es fehlt an Startkapital

Year of publication: 2026
Medium: Kurier (AT), 18.04.2026, by Ulla Grünbacher.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Junge träumen vom Wohneigentum

Year of publication: 2026
Medium: Raiffeisenzeitung
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Junge wünschen sich ein Eigenheim

Year of publication: 2026
Medium: Wiener Wirtschaft
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Junge Österreicher kämpfen um Eigenheim: Eigentumsquote auf Rekordtief

Year of publication: 2026
Medium: Immomedien.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Leistbarer Wohnraum: Zwischen Wunsch und Wirklichkeit

Year of publication: 2026
Medium: Medianet
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Microblog data: Measuring tourism destination image using importance-performance analysis

Year of publication: 2026
Medium: Tourism and Hospitality Research
Authors: Weismayer, C., de Lima Pereira, M., & Pezenka, I.
Category: Article in scientific journal (peer reviewed)
Study program: Marketing & Sales Management

Nama’Stay on the Safe Side: The Sweet Spot of Skin Visibility in Yoga Advertising for Mixed-Gender Audiences

Year of publication: 2026
Medium: Forschungsseminar der Privatuniversität Schloss Seeburg
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at practice oriented event
Study program: Marketing & Sales Management

Revealing Attire, Divided Audience: The (Sk)influence of Trainer Outfit Length in Fitness Advertising and the Role of Visual Attention

Year of publication: 2026
Medium: American Marketing Association (AMA) Winter Academic Conference
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Trotz finanzieller Sorgen: Wunsch nach Eigentum weiter ungebrochen

Year of publication: 2026
Medium: Oberösterreichische Nachrichten (AT), 18.04.2026.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management

Warum junge Österreicher beim Eigentum meist leer ausgehen

Year of publication: 2026
Medium: Leadersnet.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management

Yoga in a Sports Bra? Women Aren’t Buying It: Gender Differences in Consumer Responses to Trainer Attire in Fitness Ads

Year of publication: 2026
Medium: European Marketing Academy (EMAC) Spring Conference
Authors: Bourdin, D., & Hechinger, V.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Zwischen Hörsaal und Arbeitsalltag: Berufliche Prioritäten, Leistungsmotivation und organisationales Commitment berufsbegleitender Masterstudierender

Year of publication: 2026
Medium: 19. Forschungsforum der österreichischen Fachhochschulen (FFH)
Authors: Kolar, G., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management

Zwischen Wunsch und Wirklichkeit: Junge Menschen und leistbares Wohnen

Year of publication: 2026
Medium: Pressegespräch der Raiffeisen Bausparkasse
Authors: Bourdin, D., Reith, M., & Vallant, C.
Category: Podium at practice oriented event
Study program: Marketing & Sales Management