Found 107 publications
Unterschiedliche Sichtweisen, unterschiedliche Images? Ein Vergleich von nachfrage- und angebotsseitigem Städteimage
Year of publication: 2011
Medium: transfer - Werbeforschung & Praxis
Authors: Pezenka I., Schneider A.
Category: Article in scientific journal (not peer reviewed)
Study program: Marketing & Sales Management
Comparing Pictorial and Verbal Scales for City Image Measurement
Year of publication: 2010
Medium: Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Tourism and Hospitality: Challenge the Limits
Authors: Pezenka I., Schneider A.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Comparing Pictorial and Verbal Scales for City Image Measurement
Year of publication: 2010
Medium: CAUTHE 2010
Authors: Pezenka I., Schneider A.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation
Year of publication: 2010
Medium: Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Tourism and Hospitality: Challenge the Limits
Authors: Weismayer C., Pezenka I.
Category: Contribution in anthology/conference proceedings (full paper)
Study program: Marketing & Sales Management
Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation
Year of publication: 2010
Medium: CAUTHE 2010
Authors: Weismayer C., Pezenka I.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Measuring the affective pre-visit image of European cities using a nonverbal scale
Year of publication: 2009
Medium: International Conference on the Development Trends of Tourism and Hospitality Industry & Education
Authors: Pezenka I., Leitenbauer M., Walter K.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Reiserecht
Year of publication: 2009
Medium: Tagungsband des Europäischen Reiserechtsforums 2008
Authors: Keiler S., Pezenka I., Stangl B.
Category: Editorship
Study program: Marketing & Sales Management