Found 66 publications
Die großen Verlierer beim Wohneigentum
Year of publication: 2026
Medium: Die Presse (AT), 14.04.2026, by Hermann Hackl.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management
Junge Menschen sind die Verlierer am Eigentumsmarkt
Year of publication: 2026
Medium: Der Standard (AT), 18.04.2026, by Martin Putschögl.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management
Junge träumen vom Haus, doch es fehlt an Startkapital
Year of publication: 2026
Medium: Kurier (AT), 18.04.2026, by Ulla Grünbacher.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management
Junge träumen vom Wohneigentum
Year of publication: 2026
Medium: Raiffeisenzeitung
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management
Junge wünschen sich ein Eigenheim
Year of publication: 2026
Medium: Wiener Wirtschaft
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management
Junge Österreicher kämpfen um Eigenheim: Eigentumsquote auf Rekordtief
Year of publication: 2026
Medium: Immomedien.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management
Leistbarer Wohnraum: Zwischen Wunsch und Wirklichkeit
Year of publication: 2026
Medium: Medianet
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management
Nama’Stay on the Safe Side: The Sweet Spot of Skin Visibility in Yoga Advertising for Mixed-Gender Audiences
Year of publication: 2026
Medium: Forschungsseminar der Privatuniversität Schloss Seeburg
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at practice oriented event
Study program: Marketing & Sales Management
Revealing Attire, Divided Audience: The (Sk)influence of Trainer Outfit Length in Fitness Advertising and the Role of Visual Attention
Year of publication: 2026
Medium: American Marketing Association (AMA) Winter Academic Conference
Authors: Hechinger, V., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Trotz finanzieller Sorgen: Wunsch nach Eigentum weiter ungebrochen
Year of publication: 2026
Medium: Oberösterreichische Nachrichten (AT), 18.04.2026.
Authors: Bourdin, D.
Category: Article in mass media
Study program: Marketing & Sales Management
Warum junge Österreicher beim Eigentum meist leer ausgehen
Year of publication: 2026
Medium: Leadersnet.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management
Zwischen Hörsaal und Arbeitsalltag: Berufliche Prioritäten, Leistungsmotivation und organisationales Commitment berufsbegleitender Masterstudierender
Year of publication: 2026
Medium: 19. Forschungsforum der österreichischen Fachhochschulen (FFH)
Authors: Kolar, G., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Zwischen Wunsch und Wirklichkeit: Junge Menschen und leistbares Wohnen
Year of publication: 2026
Medium: Pressegespräch der Raiffeisen Bausparkasse
Authors: Bourdin, D., Reith, M., & Vallant, C.
Category: Podium at practice oriented event
Study program: Marketing & Sales Management
Zwischen Wunsch und Wirklichkeit: Junge Menschen und leistbares Wohnen
Year of publication: 2026
Medium: Immofokus.at
Authors: Bourdin, D.
Category: Article in industry media
Study program: Marketing & Sales Management
Framing Numerical Attributes in Daily vs. Yearly Terms and Addressing Consumers Individually vs. Collectively in Environmental Brand Messages: An Exploration of Independent, Interactive, and Conditional Effectiveness
Year of publication: 2025
Medium: Academy of Marketing Science (AMS) World Marketing Congress
Authors: Bourdin, D., & Gatterer, B.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Temporal Framing and Address Framing in Green Brand Claims
Year of publication: 2025
Medium: Society for Consumer Psychology (SCP) Annual Conference
Authors: Gatterer, B., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Conflict Between Social Distance and Cultural Proximity in Service Encounters With Compatriot Migrant Employees While on Vacation Abroad
Year of publication: 2025
Medium: European Marketing Academy (EMAC) Annual Conference
Authors: Bourdin, D., & Garcés Vidal, A. M.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
The Interplay of Temporal and Pronoun Framing in Brands’ Environmental Calls-to-Action
Year of publication: 2025
Medium: Association for Consumer Research (ACR) Annual Conference
Authors: Bourdin, D., & Gatterer, B.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Do Out-Group Social Stereotypes Overshadow In-Group National Favoritism When Being Served Abroad?
Year of publication: 2024
Medium: Conference of the European International Business Academy (EIBA)
Authors: Bourdin, D., & Garcés Vidal, A. M.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management
Does Social Stereotyping of Employees Trump Cultural Stereotyping in Forming Service Expectations?
Year of publication: 2024
Medium: La Londe International Research Conference in Service Management
Authors: Garcés Vidal, A. M., & Bourdin, D.
Category: Presentation at scientific conference
Study program: Marketing & Sales Management