Digital Business is more than just a buzzword. It is about how companies strategically use digital technologies to develop new business models, optimize processes and improve customer experiences. The Bachelor’s program at FHWien der WKW combines business, technology and communication – with a practical and future-oriented approach.
What skills are taught in the Digital Business study program?
The program is a true “Swiss Army knife” for the digital world. It teaches:
- business know-how, such as management, marketing and innovation
- technological fundamentals, such as databases, IT infrastructure and AI
- communication and project management skills
- practical experience through company projects, case studies and a mandatory internship
A particularly exciting feature is the new specialization “AI for Business”, which focuses on the use of artificial intelligence in companies.
What jobs can you do after completing a Digital Business degree?
Career opportunities are as diverse as the digital world itself. Graduates work, for example, as:
- Business Analysts
- Product Managers for digital products
- Process Managers
- IT Project Managers
- Digital Transformation Consultants
- Technical Sales Representatives
- Data Analysts or Junior Data Scientists
Many graduates start their careers in start-ups, agencies or innovation departments of large companies. Continuing with a Master’s program is also an option – for example in Digital Innovation or Digital Technology & Innovation.
What are the career prospects in the field of digital transformation?
Demand for digital specialists is high and continues to grow. Companies are specifically looking for people who understand business while also mastering digital tools. Particularly in demand are:
- interdisciplinary thinkers
- tech-savvy business experts
- communicative team players with an innovative mindset
Who is the Digital Business Bachelor’s program suitable for?
It is ideal for anyone who:
- is interested in business and technology
- enjoys thinking creatively and analytically
- finds digital trends exciting
- wants to work in a future-proof profession later on
Convinced? You can find all details about the Bachelor’s program in Digital Business here as well as information about the admissions procedure and the curriculum.