In the course “Strategic and Change Management,” sixth-semester students in the Bachelor’s program in Finance, Accounting & Taxation used Bloomberg terminals to deepen their understanding of key concepts through practical analyses.
The focus was on questions regarding the economic development of companies and the interpretation of key corporate data. Among other things, students analyzed stock price trends, examined business relationships, and incorporated current corporate news into their analyses.
Another key focus was on working with selected financial ratios. For example, the equity ratio and liquidity ratios were used to assess the financial stability and performance of companies. In addition, students analyzed profitability by region and product to better understand the relevance of individual business activities.
Bloomberg as an Effective Tool
A particular benefit arose from the ability to link different perspectives: for example, companies could be directly compared with one another and placed within a broader economic context.
The Bloomberg terminals proved to be an effective tool for this purpose: a wide range of current information, financial data, and key business metrics is consolidated and accessible in a short amount of time. This enabled students to conduct research efficiently, perform analyses, and understand interrelationships.
Bloomberg is one of the world’s leading providers of financial market information and is widely used in practice. Working with the tool enables students to address complex economic issues in a structured manner and analyze them based on data.
Its integration into courses thus not only supports a deeper understanding of the material covered but also fosters a comprehensive understanding of economic relationships and their analysis based on real-world data.
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