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Media Usage in Times of Crisis

November 11, 2022

Gisela Reiter (Teaching & Research Associate at FHWien der WKW) presented her paper “‘It was unusual to suddenly watch the national TV-newscast together, as an event.’ Changes in media usage among young audiences during the first COVID-19 Lockdown in Austria” at the international ECREA 2022 conference in Aarhus / Denmark.

Gisela Reiter und Andreas Hess
Gisela Reiter and Andreas Hess, Academic Expert & Lecturer at FHWien der WKW

For the qualitative study, participants between the ages of 18 and 25 were interviewed during the first corona lockdown in Austria. The research questions deal with changes in the usage of news sources and trust in media offerings during a crisis. Remarkable study findings were the multiple temporal increase in media consumption during the lockdown and the resumption of old media use patterns, such as linear television. Moreover, a high level of trust in public service content was found, which was increasingly consumed online, e.g. on Instagram.

The ECREA (European Communication Research and Education Association) is the largest European communication science conference with several thousand international participants. As part of the conference, which took place from October 9 – 22, 2022, the research results of the PRVA project “Ethical Challenges in Communication Practice” with Gisela Reiter as co-author were also presented at two additional paper presentations.

A comprehensive booklet with an overview of all presentations can be found here.