On June 3, 2020, Vijay Viswanathan, leading international expert on integrated marketing communications (IMC), will introduce IMC concepts and strategies and will also discuss customer experience in light on COVID-19.
Prof. Vijay Viswanathan, PhD is one of the leading international experts on integrated marketing communications (IMC). He is associate dean and associate professor of integrated marketing communications at Medill School at Northwestern University in Chicago, USA.
On June 3, 2020, he will introduce integrated marketing communications (IMC) concepts and strategies. He will give an overview on how marketing and IMC has evolved over the past few years and explain the drivers of customer experience and engagement. He will also discuss customer experience and engagement in light on COVID-19.
The event will take place online. Check in on Wednesday, June 3, 2020 at 6:30 pm!