Belinda Vollmann, graduate of the Bachelor’s Program in Tourism & Hospitality Management, wins the ACB award “Best Meeting Thesis Austria”.
Belinda’s Bachelor’s thesis on “How expectations of generation Z influence the development of public fair concepts” was acclaimed by the jury and awarded first prize in the category “Best Bachelor’s Thesis”. The thesis included a customer journey oriented analysis of generation Z visitors on different public fairs.
Best Meeting Thesis Austria is an annual event organized by the Austrian Convention Bureau (ACB), which fosters academic research within the Austrian meeting industry.
Congratulations on this huge success!