What does “Study real business” mean?

Why is practical relevance at FHWien der WKW more than just a buzzword?

At FHWien der WKW, students do not just learn theory. They learn how to apply knowledge in their everyday professional lives. The degree program becomes a dress rehearsal for the job. This strong focus on practical relevance is reflected, for example, in:

• Case studies from the business world instead of purely textbook-based knowledge
• Practical projects with companies instead of fictional assignments
• Lecturers with professional experience who provide current insights
• Mandatory internships that offer real work experience

FHWien der WKW maintains very close ties with Vienna’s business community and cooperates with many companies.

How is practical relevance implemented at FHWien der WKW?

1. Lecturers with professional experience

• Two-thirds of the lecturers are specialists and managers who bring current professional experience to the classroom.
• The content is realistic and application-oriented.
• Students gain insights into industry standards and current challenges.

2. Practical projects with companies

• Collaboration with real clients from the business world.
• Students work on real business challenges.
• The results are often implemented directly into practice.
• Presentations to companies are not the exception, but part of everyday study life.

3. Mandatory internships

• Internships are a fixed component of the Bachelor’s programs.
• Available internship opportunities can be found in the Career Center, FHWien der WKW’s job platform.
• Students gain professional experience during their studies.
• Internships offer the opportunity to build contacts with potential employers.

4. Case studies and simulations

• Analysis of real business cases.
• Application of theories to concrete situations.
• Development of critical thinking and problem-solving skills.

5. Part-time study programs for working professionals

• Study alongside employment.
• Direct transfer between theory and practice.
• Ideal for anyone who wants to combine career advancement with continuing education.

6. Practice-oriented theses

• Topics are often developed in cooperation with companies.
• Industry relevance instead of purely academic research questions.
• Students can position themselves as experts in a specific field.

7. Soft skills and tools

• Training in communication, teamwork, and project management.
• Use of current tools and software that are also used in professional settings.

What does a practice-oriented degree program look like in everyday life?

A typical day at FHWien der WKW might look like this:

• Presenting a marketing concept for a real company as part of a practical project
• Receiving feedback from a guest lecturer who is a managing director
• Working in groups with tools that are also used in companies
• Preparing for an internship with application training and a CV check
• Taking part in an excursion, field trip, or company visit

The goal: to be ready for entering the workforce – not only after graduation, but already during your studies.

What are the benefits of practical relevance during my studies?

In short: more opportunities, more clarity, more confidence.

Here are the key benefits at a glance:

• Gain professional experience before your career officially begins
• Build networks through internships, projects, and contacts with companies
• Enter the job market more quickly after graduation
• Better understand what is truly required in your desired profession
• Train soft skills such as teamwork, confident presenting, and project management

How does practical relevance improve my career opportunities?

Practical relevance = career booster

Many graduates of FHWien der WKW launch their careers immediately after graduation – or even while they are still studying. Why?

• Companies value graduates from universities of applied sciences because they know how to get things done.
• Internships often lead to job offers.
• Practical projects completed during the degree program can stand out as references on a résumé.
• Part-time degree programs for working professionals make it possible to combine studying and career development.

Does a practice-oriented degree program also make sense at the Master’s level?

Absolutely! Especially in a Master’s program, the focus is often on specialized and strategic development. At this level, practical relevance means:

• A focus on leadership, innovation, or digitalization
• Collaboration with companies at a higher level
• Application of research in real business contexts

This makes the Master’s degree not only academically valuable, but also professionally relevant.

Why is a practice-oriented degree program worth it?

• Because it prepares students not only for exams, but for life after graduation.
• Because it creates connections – to companies, to the industry, and to your own future.
• Because learning is more enjoyable when theory and practice come together.

You can find more information about our study programs with a strong practical focus here:

• Bachelor’s programs
• Master’s programs