CGBE Lecture: Reflections on the infamous Business Case for CSR: An ethical and a managerial problem

28.03.2019
20:00

Kategorie: Competence Center for Corporate Governance & Business Ethics

Wann: 28.03.2019
Uhrzeit: 20:00 Uhr
Wo: FHWien der WKW, Währinger Gürtel 97, 1180 Wien, Audimax
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Prof. Dr. Christopher Wickert is Associate Professor of Ethics & Sustainability at Vrije Universiteit Amsterdam (The Netherlands). In his presentation, Prof. Dr. Wickert will focus on Reflections on the infamous Business Case for CSR: An ethical and a managerial problem. For more information, please refer to the abstract below. The lecture will be held in English.

This event is free of charge.

If you have any questions regarding the lecture series, please contact us at cgbe@fh-wien.ac.at.

Best regards,
Research Cluster SMEs & Family Businesses
Competence Center for Corporate Governance & Business Ethics

Abstract:
The business case for Corporate Social Responsibility (CSR) where corporate social performance positively contributes to financial performance and the bottom line has often been hailed as the “holy grail” in CSR research and practice. Researchers are occupied with finding a clear causal link between ethics and EBIT, while managers are busy “doing well by doing good” and emphasizing concepts such as the Triple Bottom Line or how their operations contribute to People, Planet and Profit.
However, such an instrumental perspective or “enlightened value maximization” does not come without problems. On the one hand, the scientific evidence for a clear business case for CSR where greater social or environmental responsibility would boundlessly contribute to profitability remains fairly thin, if not contradictory. It simply cannot be stated that greater responsibility always yields higher profits. On the other hand, serious ethical concerns arise when approaching responsibility with a sine qua non of increased profits.

In this talk, I will challenge the business case for CSR and share my point of view about what I will unfold as an “ethical problem with the business case for CSR” as well as a “managerial problem with the business case for CSR.” I would like to invite participants to question conventional views of how many companies approach their societal responsibility and invite sketching alternative views.


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