FH-Prof. Mag. Dr. Uta Russmann

Publications

Editor of the series “Studies on Political Communication”, LIT Verlag (together with Ulrike Klinger (University of Zurich) and Markus Rhomberg (Zeppelin University); founded by Jens Tenscher (†))

2019
Russmann, U. (2019). Using Content Analysis to Explore Negative User Expressions on Political Parties’ Facebook Pages. SAGE Research Methods Cases. 14 pages. doi: http://dx.doi.org/10.4135/9781526469670

Russmann, U., Svensson, J., & Larsson, A. (forthcoming). Political parties and their pictures: Visual communication on Instagram in Swedish and Norwegian election campaigns. In A. Veneti, D. Jackson & D. G. Lilleker (Eds.), Visual Political Communication in the Digital Era. London: Palgrave Macmillan (accepted)

Svenssson, J., Russmann, U., & Cezayirlioglu, A. B. (forthcoming). Broadcasting Achievements. Swedish Parties Social Media Practices in-between Elections through the Lens of Direct Representation. Journal of Applied Journalism & Media Studies. (accepted)

2018
Russmann, U. (2018). Going Negative on Facebook: Negative User Expressions and Political Parties’ Reactions in the 2013 Austrian National Elections. International Journal of Communication, 12, 2578–2598. Available online: http://ijoc.org/index.php/ijoc/article/view/7677

Rußmann, U. (2018). Output-orientierte Forschungsansätze zur Analyse (digitaler)  Regierungskommunikation und staatlicher Öffentlichkeitsarbeit – Herausforderungen und Möglichkeiten [Output-oriented research approaches for the analysis of (digital) government communication]. In J. Raupp, J. N. Kocks & K. Murphy (Eds.), Regierungskommunikation und staatliche Öffentlichkeitsarbeit im Wandel (pp. 167–183). Wiesbaden: Springer VS. doi: 10.1007/978-3-658-20589-8_10

Rußmann, U., & Lane, A. B. (2018). Verpflichtender Dialog – Diskrepanzen zwischen Theorie und Praxis. prmagazin, (49)11, 73–79. (www.prmagazin.de/meinung-analyse/hintergrund/tup-112018.html)


2017
Russmann, U., & Svensson, J. (Eds.) (2017). Visual Communication in the Age of Social Media: Conceptual, Theoretical and Methodological Challenges [Special Issue]. Media and Communication, 5(4). Available online: www.cogitatiopress.com/mediaandcommunication/issue/view/77

Russmann, U., & Svensson, J. (2017). Introduction to Visual Communication in the Age of Social Media: Conceptual, Theoretical and Methodological Challenges. Media and Communication, 5(4), 1–5. doi: 10.17645/mac.v5i4.1263. Available online: www.cogitatiopress.com/mediaandcommunication/article/view/1263

Russmann, U. (2017). Negative Campaigning in Party-Controlled Communication Channels: Party Communication Strategies in Campaign Posters, Newspaper Advertisement, and Press Releases during the 2008 Austrian National Election Campaign. Journal of Political Marketing, 16(2), 95–117. doi: 10.1080/15377857.2014.959693

Klinger, U., & Russmann, U. (2017). ”Beer is more efficient than social media” — Political parties and strategic communication in Austrian and Swiss national elections. Journal of Information Technology & Politics, 14(4), 299–313. doi: 10.1080/19331681.2017.1369919

Magin, M., Podschuweit, N., Haßler, J., & Russmann, U. (2017). Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns. Information, Communication & Society, 20(11), 1698–1719. doi: 10.1080/1369118X.2016.1254269

Russmann, U., & Svensson, J. (2017). Interaction on Instagram? Glimpses from the 2014 Swedish Elections. International Journal of E-Politics, 8(1), 50–65. doi: 10.4018/IJEP.2017010104

Gonser, N., & Rußmann, U. (Eds.) (2017). Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing [Blurred lines between journalism, public relations, advertising, and marketing]. Wiesbaden: Springer VS. doi: 10.1007/978-3-658-13578-2

Gonser, N., & Rußmann, U. (2017). Verschwimmende Grenzen – Abgrenzung zwischen Journalismus, Public Relations, Werbung und Marketing [Blurred lines – Dissociation of journalism, public relations, advertising, and marketing]. In N. Gonser & U. Rußmann (Eds.), Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing (pp. 3–11). Wiesbaden: Springer VS. doi: 10.1007/978-3-658-13578-2_1

Burkart, R., & Rußmann, U. (2017). Die journalistische Verantwortung für gesellschaftliche Verständigung. Empirische Ergebnisse aus der österreichischen Wahlkampfkommunikation über vier Jahrzehnte [The responsibility of journalism for public understanding]. In S. Kirchhoff, D. Prandner, R. Renger, G. Götzenbrucker & I. Aichberger (Eds.), Was bleibt vom Wandel? Journalismus zwischen gesellschaftlicher Verantwortung und ökonomischen Zwängen. Baden-Baden: Nomos, 223–248.

Russmann, U. (2017). Instagram and brand image. Corporate communication on Instagram: The case of Austria’s Top 500. Communication Director - Magazine for Corporate Communications and Public Relations. Available online: http://www.communication-director.com/issues/instagram-and-brand-image#.WQnQMuKE6Tk

Russmann, U., & Svensson, J. (2017). No Interaction on Swedish political parties’ Instagram accounts. Pademia Research Note Series, 5/2017, 6 pages. Available online: http://www.pademia.eu/publications/pademia-research-note-series/

2016
Russmann, U., & Lane, A. B. (Eds.) (2016). Doing the Talk: Discussion, Dialogue, and Discourse in Action [Special section]. International Journal of Communication, 10. Available online: http://ijoc.org/index.php/ijoc/issue/view/12

Russmann, U., & Lane, A. B. (2016). Doing the Talk: Discussion, Dialogue, and Discourse in Action – Introduction [Special section]. International Journal of Communication, 10, 4034–4039. Available online: http://ijoc.org/index.php/ijoc/article/view/6086/1755

Burkart, R., & Russmann, U. (2016). Quality of Understanding in Campaign Communication of Political Parties and Mass Media in Austria Between 1970 and 2008. International Journal of Communication, 10, 4141–4165. Available online: http://ijoc.org/index.php/ijoc/article/view/4866/1761

Russmann, U. (2016). Voter Targeting Online in Comparative Perspectives: Political Party Websites in the 2008/2009 and 2013 Austrian and German Election Campaigns. Journal of Political Marketing. Advance online publication. doi: 10.1080/15377857.2016.1179241

Filimonov, K., Russmann, U., & Svensson, J. (2016). Picturing The Party – Instagram and Party Campaigning in the 2014 Swedish Elections. Social Media + Society, July-September, 1–11. doi: 10.1177/2056305116662179. Available online: http://sms.sagepub.com/content/2/3/2056305116662179.full.pdf+html

Russmann, U., & Svensson, J. (2016). Studying Organizations on Instagram. Information, 7(4), 58. doi: 10.3390/info7040058. Available online: http://www.mdpi.com/2078-2489/7/4/58/html

Tenscher, J., & Rußmann, U. (Eds.) (2016). Vergleichende Wahlkampfforschung. Studien anlässlich der Bundestags- und Europawahlen 2013 und 2014 [Comparative campaign research. Studies on the German federal and the European Parliament elections in 2013 and 2014]. Wiesbaden: Springer VS. doi: 10.1007/978-3-658-12977-4

Rußmann, U., & Tenscher, J. (2016). Bundestags-, EU- und Landtagswahlkämpfe in Deutschland im Vergleich [Comparison of Federal, EU and regional elections in Germany]. In J. Tenscher & U. Rußmann (Eds.), Vergleichende Wahlkampfforschung. Studien anlässlich der Bundestags- und Europawahlen 2013 und 2014 (pp. 5–18). Wiesbaden: Springer VS. doi: 10.1007/978-3-658-12977-4_2

Rußmann, U. (2016). Webkampagnen im Vergleich von Bundestags- und Europawahlkämpfen. Ein Vergleich der Wahlen von 2009 und 2013/14 [Comparison of Web campaigns in German Federal and EU elections. A comparison of the elections in 2009 and 2013/14]. In J. Tenscher & U. Rußmann (Eds.), Vergleichende Wahlkampfforschung. Studien anlässlich der Bundestags- und Europawahlen 2013 und 2014 (pp. 55–74). Wiesbaden: Springer VS. doi: 10.1007/978-3-658-12977-4_4

Russmann, U., & Svensson, J. (2016). How to Study Instagram? Reflections on Coding Visual Communication Online. In P. Parycek & N. Edelmann (Eds.), Proceedings of the International Conference for E-Democracy and Open Government 2016 (CeDEM2016) (pp. 5–11). Krems: Edition Donau-Universität Krems. (Available online: http://www.donau-uni.ac.at/imperia/md/content/department/gpa/zeg/bilder/cedem/cedem16/cedem16_inhalt_160414.pdf)

2015
Burkart, R., & Rußmann, U. (Eds.) (2015). Public Relations im Social Web [Sonderheft] [Public Relations in the Social Web, Special Issue]. Medien Journal. Zeitschrift für Medien- und Kommunikationsforschung, 39(1).

Rußmann, U. (2015). Die Ö Top 500 im Web: Der Einsatz von Social Media in österreichischen Großunternehmen. Eine Bestandsaufnahme [Austria's Top 500 companies on the Web: The Use of social media by Austria’s major enterprises]. Medien Journal. Zeitschrift für Medien- und Kommunikationsforschung, 39(1), 19–34.

Klinger, U., & Russmann, U. (2015). The sociodemographics of political public deliberation: Measuring deliberative quality in different user groups. Communications – The European Journal of Communication Research, 40(4), 471–484. doi: 10.1515/commun-2015-0017

Russmann, U. (2015). Die Qualität politischer Online-Diskussionen. Empirische Befunde zur verständigungsorientierten Kommunikation auf Facebook [The Quality of Political Online Discourse]. In K. Imhof, R. Blum, H. Bonfadelli, Heinz, O. Jarren & V. Wyss (Eds.), Demokratisierung durch Social Media? (pp. 177–195). Wiesbaden: Springer VS. doi: 10.1007/978-3-658-10140-4_11

Burkart, R., & Rußmann, U. (2015). Beeinflussung durch Verständigung? Die kommunikative Qualität von Pressemitteilungen politischer Parteien in österreichischen Nationalratswahlkämpfen. Ein Langzeitvergleich: 1970-2008 [The quality of political parties’ press releases in Austrian national elections]. In R. Fröhlich & T. Koch (Eds.), Politik – PR – Persuasion. Strukturen, Funktionen und Wirkungen politischer Öffentlichkeitsarbeit (pp. 49–70). Wiesbaden: VS Springer. doi: 10.1007/978-3-658-01683-8_4

Rußmann, U. (2015). Gotta catch 'em all. Communication Director - Magazine for Corporate Communications and Public Relations. Available online: www.communication-director.com/issues/gotta-catch-em-all

Posch, E., & Rußmann, U. (2015). Wenn Sympathisieren alleine nicht reicht! Herausforderungen für die politische Kampagnenkommunikation und deren Mobilisierungsleistung bei Volksbegehren [Challenges for political campaign communication and its mobilisation performance in referendums]. prmagazin, 46(5), 50–57.

2014
Klinger, U., & Russmann, U. (2014). Measuring Online Deliberation in Local Politics: An Empirical Analysis of the Zurich Online Debate of 2011. International Journal of E-Politics, 5(1), 61–77. doi: 10.4018/ijep.2014010104

2013
Rußmann, U. (2013). Zielgruppenansprache im Web: Eine Analyse von Parteienwebsites im Wahlkampf [Targeting on the Web]. In G. Kempter & H.-J. Lofner (Eds.), Grenzenlos Kooperieren – Forschung im Dialog mit Gesellschaft und Wirtschaft. Tagungsband zum 7. Forschungsforum österreichischer Fachhochschulen (pp. 152–158). Berlin: wvb.

Rußmann, U. (2013). Websites und Online-Netzwerke im politischen Diskurs. Eine Bestandsaufnahme im Frühjahr 2013 [Websites and social networks in the political discourse. Status quo in spring 2013]. In T. Köhler & C. Mertens (Eds.), Jahrbuch für politische Beratung 2012/2013 (pp. 313–322). Wien: edition mezzogiorno.

2012
Rußmann, U. (2012). Online Political Discourse on Facebook: An Analysis of Political Campaign Communication in Austria. Zeitschrift für Politikberatung [Journal for Political Consulting and Policy Advice], 3, 115–125.

Rußmann, U., Beinsteiner, A., Ortner, H., & Hug, T. (Eds.) (2012). Grenzenlose Enthüllungen? Medien zwischen Öffnung und Schließung [Media and cultural dynamics between disguise and disclosure]. Innsbruck: Innsbruck University Press. (Available online: https://www.uibk.ac.at/iup/buecher/9783902811776.html)

Rußmann, U., Beinsteiner, A., Ortner, H., & Hug, T. (2012). Grenzenlose Enthüllungen? Medien zwischen Öffnung und Schließung. Zur Einführung [Media and cultural dynamics between disguise and disclosure – An Introduction]. In U. Rußmann, A. Beinsteiner, H. Ortner & T. Hug (Eds.), Grenzenlose Enthüllungen? Medien zwischen Öffnung und Schließung (pp. 7–15). Innsbruck: Innsbruck University Press. (Available online: https://www.uibk.ac.at/iup/buecher/9783902811776.html)

Rußmann, U. (2012). Verständigungsorientierte Kommunikationsprozesse in der öffentlichen politischen Diskussion. Das VÖA-Modell in der Wahlkampfkommunikation [Processes of understanding in public political dicussion]. In W. Hömberg, D. Hahn & T. B. Schaffer (Eds.), Kommunikation und Verständigung. Theorie – Empirie – Praxis. Festschrift für Roland Burkart (2nd edition, pp. 171–182). Wiesbaden: VS Verlag.

Rußmann, U. (2012). Themenmanagement der Parteien im Wahlkampf: Eine Analyse der Presseaussendungen. [Political parties‘ issue management in elections: An analysis of press releases]. In F. Plasser (Ed.), Erfolgreich wahlkämpfen. Massenmedien und Wahlkampagnen in Österreich (pp. 141–2162). Wien: facultas.wuv.

Rußmann, U. (2012). Kampagnen im Web: Neue Formen der Wahlkampfkommunikation [Campaigning Online: New modes of campaign communication]. In F. Plasser (Ed.), Erfolgreich wahlkämpfen. Massenmedien und Wahlkampagnen in Österreich (pp. 189–207). Wien: facultas.wuv.

Rußmann, U., & Höller, I. (2012). Geschlechterstereotype im Wahlkampf: Darstellung männlicher und weiblicher politischer Akteure [Gender stereotypes in election campaigns]. In F. Plasser (Ed.), Erfolgreich wahlkämpfen. Massenmedien und Wahlkampagnen in Österreich (pp. 277–297). Wien: facultas.wuv.

Rußmann, U. (2012). Die kommunikative Vernetzung ethnischer Minderheiten über Social Network Sites [Interconnectedness between ethical minorities across social network sites]. In A. Kriwak & G. Pallaver (Eds.), Medien und Minderheiten (pp. 111–131). Innsbruck: Innsbruck University Press.

Burkart, R., & Rußmann, U. (2012). Zweifelhafte Authentizität: Eine Untersuchung der Österreichischen Wahlkampfkommunikation [Doubtful authenticity: A study on Austrian campaign communication]. In P. Szyska (Ed.), Alles nur Theater. Authentizität und Inszenierung in der Organisationskommunikation [Authenticity and production in organizational communication]. (pp. 236–254). München: Herbert von Halem Verlag.

Burkart, R., & Rußmann, U. (2012). Zweifelhafte Authentizität – Eine Analyse der Wahlkampfkommunikation in Österreich [Doubtful authenticity]. In Universität Sofia (Ed.), Public Relations, Journalism and Media in a Global World (pp. 157–176). Sofia.

Burkart, R., & Rußmann, U. (2012). Authentizität im Wahlkampf. Eine zweifelhafte Sache [Authenticity in election campaigns]. prmagazin, 43(3), 63–78.

2011
Russmann, U. (2011). Targeting via the Web – A Comparative Structural Analysis of Austrian and German Political Party Websites. Policy & Internet, 3(3), Article 3. doi: 0.2202/1944-2866.1085

Rußmann, U. (2011). Web-Wahlkampf in Deutschland und Österreich [Online campaigning in Germany and Austria]. In J. Wolling, A. Will & C. Schumann (Eds.), Medieninnovationen. Wie Medienentwicklungen die Kommunikation in der Gesellschaft verändern (pp. 137–155). Konstanz: UVK Verlagsgesellschaft.

Rußmann, U. (2011). Webkampagnen im Vergleich [Comparison of Web campaigns]. In J. Tenscher (Ed.), Superwahljahr 2009. Vergleichende Analysen aus Anlass der Wahlen zum Deutschen Bundestag und zum Europäischen Parlament (pp. 97–120). Wiesbaden: VS Verlag.

2010
Burkart, R., & Russmann, U. (2010). Journalism, Democracy and the Role of Doubts: An Analysis of Political Campaign Communication in Austria. Studies in Communication Sciences, 10(1), 11–27.

Rußmann, U. (2010). Wirkungen der Onlinenutzung auf die persönliche Themenagenda und die politische Diskussion in sozialen Netzwerken [Effects of online use on the individual agenda and on political discussions in social networks]. In J. Wolling, M. Seifert & M. Emmer (Eds.), Politik 2.0? Die Wirkung computervermittelter Kommunikation auf den politischen Prozess verändern (pp. 169–186). München: Reinhard Fischer Verlag.

Burkart, R., Rußmann, U., & Grimm, J. (2010). Wie verständigungsorientiert ist Journalismus? Ein Qualitätsindex am Beispiel der Berichterstattung über Europa im österreichischen Nationalratswahlkampf 2008 [To what extent is journalism oriented towards understanding?]. In H. Pöttker & C. Schwarzenegger (Eds.), Europäische Öffentlichkeit und journalistische Verantwortung verändern (pp. 256–281). Köln: Herbert van Halem.

Rußmann, U. (2010). Verständigungsorientierte Kommunikationsprozesse in der öffentlichen politischen Diskussion. Das VÖA-Modell in der Wahlkampfkommunikation [Processes of understanding in public political discussion]. In W. Hömberg, D. Hahn & T. B. Schaffer (Eds.), Kommunikation und Verständigung. Theorie – Empirie – Praxis. Festschrift für Roland Burkart (pp. 171–182). Wiesbaden: VS Verlag.

Melischek, G., Rußmann, U., & Seethaler, J. (2010). Agenda Building in österreichischen Nationalratswahlkämpfen, 1970-2008 [Agenda-Building in Austrian National Elections, 1970-2008]. In F. Plasser (Ed.), Politik in der Medienarena. Praxis politischer Kommunikation in Österreich (pp. 101–143). Wien: facultas.wuv.

2009
Stark, B., & Rußmann, U. (2009). Soziale Ungleichheit im Internetzeitalter – Entwicklungstendenzen der Internetnutzung von 1999 bis 2007 [Social divide in the Internet age. Developments of Internet use between 1999 and 2007]. In B. Stark & M. Magin (Eds.), Die österreichische Medienlandschaft im Umbruch. Relation: Communication Research in Comparative Perspective (Vol. 3, pp. 191–215). Vienna: Austrian Academy of Sciences Press.

2007
Rußmann, U. (2007). Agenda Setting und Internet. Themensetzung im Spannungsfeld von Onlinemedien und sozialen Netzwerken [Agenda Setting and the Internet]. München: Verlag Reinhard Fischer.

2005
Rußmann, U., Seethaler, U., & Harnouncourt, M. (2005). Genderspezifische Barrieren internetbasierter Netzwerkkommunikation [Barriers of participation in online communication]. In S. Ernst, J. Warwas & E. Kirsch-Anwärter (Eds.), wissenstransform. Wissensmanagement in gleichgestellungsorientierten Netzwerken (pp. 148–151). Hamburg: LIT-Verlag.

Burkart, R., & Rußmann, U. (2005). „Corporate Blogs“ – Instrumente interaktiver Online Public Relations [Corporate Blogs – Instruments for interactive online PR]. In Fachhochschule St. Pölten (Ed.), FACTS: Attention, Interest, Desire, InterAction? (pp. 9–24). Wien: Böhlau.

Presentations, Invited Talks, Invited Lectures, (Pre)Conferences & Summer Schools

2019
Russmann, U., Svensson, J., & Larsson, A. (2019, May 24-29). Portraying Politics – Instagram use in Scandinavian election campaigns. Paper presentation at the 69th Annual Conference of the International Communication Association (ICA), Washington D.C., USA. (accepted)

Hayek, L., & Russmann, U. (2019, May 24-29). Almost invisible: Female politicians increasing underrepresentation in campaign coverage in Austria over time. Paper presentation at the 69th Annual Conference of the International Communication Association (ICA), Washington D.C., USA. (accepted)

Rußmann, U. (2019, January 16). Participant of the roundtable discussion “Influencer-Marketing – Top oder Flop?” Kurier Business Breakfast organized by the Junge Wirtschaft der Wirtschaftskammer Wien, Vienna, Austria.

2018
Russmann, U. (2018, November 29-December 1). Participant of the panel discussion “Lying and distracting with images”. Annual Conference of the Visual Communication Division of the German Communication Association (DGPuK) 2018, Vienna, Austria.

Russmann, U. (2018, November 29-December 1). Wahlkampf auf Instagram und was bei Wählern ankommt und was nicht [Campaigns on Instagram and voters‘ perceptions]. Presentation at Annual Conference of the Visual Communication Division of the German Communication Association (DGPuK) 2018, Vienna, Austria.

Russmann, U. (2018, November 8-9). Productive, democratic validity claims? – Testing the role of Jürgen Habermas’ validity claims for the quality of public discourse. Presentation at The Deliberative Quality of Communication Conference 2018, Mannheim, Germany.

Hayek, L., & Russmann, U. (2018, October 31 - November 3). (How) Do we talk about women? Election coverage of female candidates in Austria. Presentation at the 7th European Communication Conference (ECREA), Lugano, Switzerland.

Russmann, U. (2018, September 27-29). Perceptions on Instagram: How stakeholders perceive postings on top candidates’ Instagram accounts. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Aarhus, Denmark.

Russmann, U., & Lane, A. (2018, September 27-29). Dialogue between theory and practice – challenges for future research agendas. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Aarhus, Denmark.

Rußmann, U. (2018, June 7). Strategic Campaign Communication in the 2017 Austrian National Election. Invited talk at the Institute for Media and Communication Studies at the Free University Berlin, Berlin, Germany.

Russmann, U., & Lane, A. (2018, May 23-24). Mandating dialogue: a comparative international study. Presentation at the 3rd PRSC & the 11th PRAD Conference as a 2018 ICA preconference, Prague, Czech Republic.

Rußmann, U., Hametner, M., & Posch, E. (2018, May 9-11). Steuerfinanzierte Regierungskommunikation und staatliche Öffentlichkeitsarbeit: Eine Analyse der Facebook-Seiten der österreichischen Bundesminister. Presentation at the 63th Annual Conference of the German Communication Association (DGPuK), Mannheim, Germany.

Rußmann, U. (2018, May 3-4). Social Media – neue Sphären für Populismus? [Social media – new spheres for populism?] Invited talk at the Salzburg University of Education Stefan Zweig (Pädagogische Hochschule Salzburg Stefan Zweig), Salzburg, Austria.

Russmann, U. (2018, March 26-28). Rebranding the Austrian People's Party: From a Volkspartei to a “movement”. Presentation at the Political Studies Association (PSA) 68th Annual International Conference, Cardiff, UK.

Winkler, P., & Russmann, U. (2018, February 1-2). Rethinking Political CSR as Agonistic Practice. Presentation at the ECREA Organisational and Strategic Communication Section Conference 2018, Malaga, Spain.

2017
Russmann, U. (Organizer & Chair), Schreiber, M., Bernhardt, P., Vis, F., & Guy, H. (October, 18-21). Analysing Visual Social Media. Preconference Workshop at the Annual Conference of the Association of Internet Researchers (AoIR), Tartu, Estland.

Russmann, U. (2017, October 12-14). Corporate Communication In The Age of Visual Social Media: Austria’s Top 500 Companies’ Use of Instagram. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), London, UK.

Pezenka, I., Russmann, U., & Winkler, P. (2017, October 12-14). Going Experiential In Public Relations Teaching: How To Enrich PR Classes With Biometric Research Tools. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), London, UK.

Russmann, U. (2017, September 7-8). Instagram and branding - the case of the Austrian chancellor Christian Kern. Presentation at the IPSA RC22 and RC10 Conference “Political Communication in Uncertain Times: Digital Technologies, Citizen Participation and Open Governance”, Pamplona, Spain.

Svensson, J., & Russmann, U. (2017, September 7-8). Broadcasting Achievements. Swedish Parties Social Media Posting Practices in-between Elections. Presentation at the IPSA RC22 and RC10 Conference “Political Communication in Uncertain Times: Digital Technologies, Citizen Participation and Open Governance”, Pamplona, Spain.

Rußmann, U. (2017, June 24). Politische Kommunikation in Österreich [Political Communication in Austria]. Invited lecture at the Pädagogische Hochschule Tirol, Innsbruck, Austria.

Russmann, U. (2017, May 25-29). Going Negative on Facebook. Paper presentation at the 67th Annual Conference of the International Communication Association (ICA), San Diego, USA.

2016
Svensson, J., & Russmann, U. (2016, November 9-12). Political Parties Social Media Practices Between Elections in Sweden Today. Presentation at the 6th European Communication Conference (ECREA), Prague, Czech Republic.

Russmann, U., & Svensson, J. (2016, November 9-12). Staying on the bandwagon – Adoption and use of Instagram. Presentation at the 6th European Communication Conference (ECREA), Prague, Czech Republic.

Russmann, U. (Organizer & Chair), Svensson, J., Brown, B., Boccia Artieri, G., & Serafinelli, E. (October, 5-8). Instagram – the return of visual communication and its methodological challenges. Fishbowl session at the Annual Conference of the Association of Internet Researchers (AoIR), Berlin, Germany.

Rußmann, U. (2016, July 11). Kommunikationswissenschaft als Beruf in Zeiten von Internationalisierung und Digitalisierung – ein Ausschnitt [Communication sciences as profession in times of internationalization and digitalization]. Invited lecture at the Department of Communication, University of Mainz, Mainz, Germany.

Rußmann, U. (2017, June 17). Politische Kommunikation in Österreich [Political Communication in Austria]. Invited lecture at the Pädagogische Hochschule Tirol, Innsbruck, Austria.
 
Russmann, U. (2016, May 23-27). Negative emotions on Facebook. Presentation at the International Conference Information Technology and Journalism’s workshop on “ICT and participation: innovations in digital democracy”, Dubrovnik, Croatia.

Russmann, U., & Svensson, J. (2016, May 18-20). How to Study Instagram? Reflections on Coding Visual Communication Online. Paper presented at CeDEM – Conference for E-Democracy and Open Government, Krems, Austria.

2015
Russmann, U. (2015, December 1-2). Finding strategic communication within political communication - (just) a problem of labeling? Presentation at the International Workshop “To progress or not to progress? Reflections on achievements and directions for strategic communication”, Leipzig, Germany.

Russmann, U. (2015, November 11). Social-Media-Nutzung im Alltag [Social media use in everday life]. Invited talk at the workshop at Private PHÖNIX Neue Mittelschule [PHOENIX new secondary school] (Young Science-Initiative, OeAD – Austrian agency for international mobility and cooperation in education, science and research), Vienna, Austria.

Russmann, U. (2015, November 19-22). Negative online stakeholder engagement in Austria (Panel on “International perspectives of negative stakeholder engagement”). Paper presented at the National Communication Association 101st Annual Convention, Las Vegas, USA.

Russmann, U. (2015, October 15). Participant of the panel discussion „Absolventinnen und Absolventen im Beruf: Erwartungen, Erfahrungen, Einsichten“ at the symposium conduted for farewell of Ao. Univ.-Prof. Dr. Roland Burkart, Vienna, Austria.

Russmann, U., Svensson, J., & Filimonov, K. (2015, October 2-3). Interaction on Instagram? Glimpses from the Swedish 2014 Elections. Presentation at the IPSA RC34, RC22 and RC10 Conference “Communication, Democracy and Digital Technology”, Rovinj, Croatia.

Magin, M., Russmann, U., Hassler, J., & Podschuweit, N. (2015, August 27-28). Taking New Chances? Political Parties’ Use of Social Media in the 2013 National Election Campaigns in Germany and Austria. Presentation at the 2015 ECREA Political Communication Conference, Odense, Denmark.

Svensson, J., Russmann, U., & Filimonov, K. (2015, August 13-15). Picturing the Party: Political Party Uses of Instagram in the Swedish 2014 Elections. Presentation at the NordMedia 2015, Copenhagen, Denmark.

Russmann, U., & Lane, A. B. (Organizers & Chairs) (2015, May 21). Discussion, Dialogue, Discourse: Meanings and Methods. Preconference at the 65th Annual Conference of the International Communication Association (ICA), Public Relations Division, San Juan, Puerto Rico, USA.

Burkart, R., & Russmann, U. (2015, May 11-14). Quality of Understanding in Campaign Communication of Political Parties and Mass Media in Austria (1970-2008). Presentation at the 13th Annual International Conference on Communication and Mass Media, Athens, Greece.

Rußmann, U. (2015, April 22). Nutzung von Social Media – Theoretische Betrachtungen [Social media use – Theoretical reflections]. Invited talk at the Tourismus:Medien:Fokus conference at the FHWien University of Applied Sciences of WKW, Department of Journalism & Media Management, Vienna, Austria.

Gonser, N., & Rußmann, U. (Organizers & Chairs) (2015, March 19-20). Verschwimmende Grenzen zwischen Journalismus, Public Relations, Marketing und Werbung [Blurred lines between journalism, public relations, marketing, and advertising]. Conference at the FHWien University of Applied Sciences of WKW, Vienna, Austria.

2014
Russmann, U. (2014, December 11). Quality of Understanding – Measuring Deliberation/Discourse Quality. Invited lecture (Master program) at the Department of Communication, University of Jyväskylä, Finland.

Russmann, U. (2014, December 10). Online Engagement and
the Quality of Discourse. Invited lecture (Bachelor program) at the Department of Communication, University of Jyväskylä, Finland.

Russmann, U. (2014, November 12-15). Political social media use in Austria: Giving smaller, challenging parties another voice (Panel on “Political Uses of Social Media – Five European Perspectives”). Presentation at the 5th European Communication Conference (ECREA), Lisbon, Portugal.

Magin, M., & Russmann, U. (2014, November 12-15). Talking Politics on Facebook? The Political Discourse on the Facebook Pages of German and Austrian Political Parties. Presentation at the 5th European Communication Conference (ECREA), Lisbon, Portugal.

Russmann, U. (Chair & Respondent) (2014, November 7). Young Scholar Panel at the 20th Anniversary Conference of the Institute for Comparative Media and Communication Studies, Austrian Academy of Sciences, “Changing Media – Changing Democracy? Exploring the Democratic Potential of Social Media”, Vienna, Austria.

Russmann, U. (2014, October 30). Communication of Organizations in Austria in an Online Environment. Invited talk at the Department of Informatics and Media, Uppsala University, Uppsala, Sweden.

Russmann, U. (2014, September 11-13). Voter Targeting Online. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Brussels, Belgium.

Russmann, U. (2014, July 19-24). Voter Targeting on the Web: A comparative longitudinal analysis of voter targeting online on parties’ websites during the 2008/2009 and 2013 Austrian and German election campaigns. Paper presented at the XXIII World Congress of Political Science of the International Political Science Association (IPSA), Montreal, Canada.

Klinger, U., & Russmann, U. (2014, June 24-27). Who deliberates online? Sociodemographics of Engaging in Online Public Spheres. Presentation at the Civic political engagement and public spheres in the new digital era” conference (Cevipof SciencesPo und SciencesCom), Paris, France.

Magin, M., & Russmann, U. (2014, May 28-30). Politische Partizipation auf Facebook? Eine Analyse der politischen Diskurse auf den Facebook-Seiten deutscher und österreichischer Parteien [Political Participation on Facebook? An analysis of the political discourse on German and Austrian political parties’ Facebook pages]. Presentation at the 59th Annual Conference of the German Communication Association (DGPuK), Passau, Germany.

Russmann, U., & Winkler, P. (2014, May 22-26). Social Media Engagement as a Myth? Austria's Top 500 companies on Social Media. Paper presentation at the 64th Annual Conference of the International Communication Association (ICA), Seattle, USA.

Klinger, U., & Russmann, U. (2014, May 22-26). The Sociodemographics of Political Public Deliberation: How to measure deliberative quality among different user groups. Paper presentation at the 64th Annual Conference of the International Communication Association (ICA), Seattle, USA.

Svensson, J., Kumar, V., Russmann, U., Klinger, U., Schossböck, J., & Wamala, C. (Organizers) (2014, March 9-15). International Summer School on ICT for Democracy. New Delhi, India

Klinger, U., & Russmann, U. (Chairs & Presenters) (2014, March 13). E-Campaigning & E-Voting. Workshop at the International Summer School on ICT4Democracy, New Delhi, India.

Klinger, U., & Russmann, U. (2014, March 11). E-Campaigning. Keynote at the International Summer School on ICT4Democracy, New Delhi, India.

Russmann, U. (2014, January 8-9). A “new” Campaign Tool in Austrian Election Campaigns: The Use of Social Media in the 2013 Austrian Elections from a Political Party Perspective. Paper presentation at the 5th Annual International Conference on Democracy as Idea and Practice, Oslo, Norway.

2013
Russmann, U. (2013, October 3-5). Business communication online and its effects on consumer engagement: An analysis of social media profiles of the Top 500 companies in Austria. Paper presentation at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Barcelona, Spain.

Rußmann, U. (2013, October 15). How to get young people in Austria getting interested in politics – again? Panel discussion (with G. Fenkart-Fröschl, S. Karmasin, M. Strolz) at the FHWien University of Applied Sciences of WKW, Vienna, Austria.

Rußmann, U., & Winkler, P. (2013, July 11). Einsatz von Social Media in den Ö Top 500 – Status Quo und Herausforderungen der Zukunft [Social Media Usage by Austria’s Fortune 500]. Invited talk at the PRofi-Meeting of the Public Relations Association Austria (PRVA), Graz, Austria.

Klinger, U., & Russmann, U. (2013, June 25-29). The Quality of Public Online Participation: How to measure participatory online communication among different user groups. Presentation at the International Association of Media and Communication Research (IAMCR), Dublin, Ireland.

Klinger, U., & Russmann, U. (2013, May 22-25). Online Deliberation in Local Politics. An empirical analysis of the Zurich Online Debate of 2011. Paper presented at the CeDEM - Conference for E-Democracy and Open Government, Krems, Austria.

Rußmann, U. (2013, April 13). ONLINE MITREDEN 2020 [Talking online 2020]. Panel discussion at the Future Conference on Democracy of the Greens–The Green Alternative, Vienna, Austria.

Rußmann, U. (2013, April 13). Online Mitreden: Worum geht es? [Talking online – what is it about?]. Keynote at the Future Conference on Democracy of the Greens–The Green Alternative, Vienna, Austria.

Klinger, U., & Russmann, U. (2013, April 12-13). Bürgerbeteiligung Online: Transdisziplinarität und eine empirische Analyse der Zürcher Stadtdebatte 2011 [Public online participation. Transdisciplinarity and an empirical analysis of the Zurich Online Debate of 2011]. Presentation at the Annual Conference of the Swiss Association for Communication and Media Research (SGKM), Winterthur, Swiss.

Rußmann, U. (2013, April 3-4). Zielgruppenansprache im Web [Online stakeholder communication]. Paper presented at the 7th Annual conference of the Association of Austrian Universities of Applied Sciences, Dornbirn, Austria.

2012
Russmann, U. (2012, November 15-17). Politische Diskurse in Social Media: Empirische Befunde zur Qualität der verständigungsorientierten Kommunikation auf Facebook [Political Disourse on Social Media]. Presentation at the Mediensymposium 2012 „Demokratisierung durch Social Media?“, Zurich, Switzerland.

Burkart, R., & Russmann, U. (2012, November 1-3). Beeinflussung durch Verständigung? Die Diskursqualität von Presseaussendungen politischer Parteien in österreichischen Nationalratswahlkämpfen. Ein Langzeitvergleich: 1970-2008 [The quality of discourse in political parties press releases in Austrian national elections between 1970 and 2008]. Presentation at Annual Conference of the PR and Organizational Communication Division of the German Communication Association (DGPuK), Munich, Germany. (Best Presentation Award)

Russmann, U. (2012, July 8-12). Going Negative and Going Positive: Political Parties' Communication Strategies in Election Posters, Campaign Ads and Press Releases during the 2008 Austrian National Election Campaign. Paper presentation at the XXII World Congress of the International Political Science Association (IPSA), Madrid, Spain.

Russmann, U. (2012, June 21). Die Zuschreibung von Misstrauen: Eine politische PR-Strategie in der Wahlkampfkommunikation? [Ascription of mistrust. A political PR strategie in campaign communication?] Presentation at the Conference on „Öffentliches Vertrauen in der Mediengesellschaft“, Leipzig, Germany.

Russmann, U. (2012, April 10-15). Examining Online Public Discourse on Facebook: An Analysis of Political Campaign Communication in Austria. Paper presentation at the European Consortium for Political Research (ECPR) Joint Session Workshop “Parties and Campaigning in the Digital Era”, Antwerp, Belgium.

Russmann, U. (2012, January 20). Web Campaigning in Österreich [Web Campaigning in Austria]. Invited talk at the Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR), Vienna, Austria.

2011
Rußmann, U., Beinstein, A., & Hug, T. (Organizers) (2011, November 29). Medientag 2011 des interfakultären Forums Innsbruck Media Studies „Grenzenlose Enthüllung? – Medien zwischen Öffnung und Schließung“ [2011 Media days of the interfaculty forum Innsbruck Media Studies on „Media and cultural dynamics between disguise and disclosure], Innsbruck, Austria.

Russmann, U., & Tenscher, J. (Panel organizers & chairs) (2011, September 29-October 1). Wahlkampföffentlichkeit(en) im Umbruch? Neue Strukturen, Inszenierungen und (Ver-)Wandlungen [Campaign publics on the move? New structures, political staging and transformation]. Panel at the Dreiländerkongress „Neuer Strukturwandel der Öffentlichkeit“ [3-country congress] of the German, Austrian and Swiss Associations of Sociology, Innsbruck, Austria.

Russmann, U. (2011, September 21-23). Examining Online Public Discourse in Social Network Sites. Paper presentation at the 64th Annual Conference of the World Association for Public Opinion Research (WAPOR), Amsterdam, Netherlands.

Russmann, U. (2011, August 24-27). Going Negative and Going Positive: Political Parties’ Communication Strategies in their Press Releases during the 2008 Austrian National Elections. Paper presentation at the 6th ECPR General Conference, Reykjavik, Island.
Russmann, U. (2011, June 22). A New Look at Agenda-Setting Effects: Online Media and Mass Media Use. Invited talk at the workshop on “Agenda-Setting” in honor of Professor Maxwell McCombs of the Institute for Comparative Media and Communication Studies of the Austrian Academy of Sciences and the Department of Communication at the University of Vienna, Vienna, Austria.

Rußmann, U. (2011, May 26). Panel discussion of the Academic Forum for Foreign Affairs on Die Arabische Welt im Umbruch: Der Einfluss von Technologie, Information und Medien [The arabic world in change: The influence of technology, information and media], Innsbruck, Austria.

Döveling, K., Rußmann, U., & Haferkamp, N. (2011, January 27-29). Der ‚Click ins Netz‘ – Internet als interaktive Informations- und Emotionsquelle. Uses and Gratifications auf dem Prüfstand [Internet as interactice information and emotions source. Rethinking the uses and gratifications approach]. Presentation at the Annual Conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), Munich, Germany.

2010
Russmann, U. (2010, December 2). Social Network Sites und Minderheiten [Social network sites and ethical minorities]. Invited talk at the University of Innsbruck, Innsbruck, Austria.

Russmann, U. (2010, September 16-17). Targeting via the Web. Paper presentation at the Internet, Politics, Policy Conference, Oxford, UK.

Russmann, U. (2010, September 15-16). Parties and Candidates on the Web – A Cross-national comparison of Party and Candidate Website Communication in the 2008 Austrian and 2009 German National Elections. Paper presentation at the workshop on “Elections, Campaigning and Citizens Online” (organized by Rachel Gibson at the Oxford Internet Institute), Oxford, UK.

Russmann, U. (2010, July 5-9). Web Campaigning in Austria. Paper presentation at the Intern. Summer School on „Political Communication & Electoral Behaviour”, Milano, Italy.

Rußmann, U. (2010, May 12-15). Web-Wahlkampf in Deutschland und Österreich – Eine vergleichende Strukturanalyse der Websites deutscher und österreichischer Parteien in den nationalen Wahlkämpfen 2008/09 [Web campaiging in Germany and Austria]. Presentation at the 55th Annual Conference of the German Communication Association, Illmenau, Germany.

2009
Burkart, R., & Russmann, U. (2009, November 19-21). Journalism, Deliberative Democracy and the Role of Doubts: An Analysis of Political Campaign Communication in Austria. Presentation at the International Conference (ECREA) “Journalism Research in the Public Interest”, Winterthur and Zurich, Switzerland.

Burkart, R., & Rußmann, U. (2009, November 5-7). Öffentliche Problematisierung von Authentizität: Eine Untersuchung anhand der Österreichischen Wahlkampfkommunikation [Public problematization of authenticity]. Presentation at Annual Conference of the PR and Organizational Communication Division of the German Communication Association (DGPuK), Offenburg, Germany.

Russmann, U. (2009, October 23). Campaigning Online in the 2008 Austrian National Elections. Paper presentation at the 10th Annual Conference of the Association of Internet Researchers (AoIR), Milwaukee, USA.

Russmann, U. (2009, July 21-23). Web Campaigning in Austria: A Structural Analysis of Austrian Party Websites in the 2008 National Elections. Presentation at the Annual Conference of the International Association of Media and Communication Research (IAMCR), Mexico City, Mexico.

Russmann, U. (2009, May 21-25). Gender-specific Behavior on Information and Communication Platforms. Paper presentation at the 59th Annual Conference of the International Communication Association (ICA), Chicago, USA.

Russmann, U. (2009, April 6-8). The Information Role of Party Websites in the 2008 Austrian National Elections. Presentation at the 11th International GENERAL ONLINE RESEARCH Conference, Vienna, Austria.

Burkart, R. & Rußmann, U. (2009, February 26-28). Journalistische Qualität als inhaltlicher Angelpunkt von Selbstkontrolle. Ein empirischer Messversuch anhand der Berichterstattung über Europathemen im Rahmen des Nationalratskampfes 2008 in Österreich [Journalistic quality as pivotal point of self-control]. Presentation at the Conference on European publicness and journalistic responsibility, Vienna, Austria

Rußmann, U. (2009, January 23). Webwahlkampf in Österreich 2008 [Web campaigning in the 2008 Austria elections]. Invited talk at the Forum of Experts (www.expertenforum.at), Vienna, Austria.

2008
Rußmann, U. (2008, November 6-9). Wirkungen der Onlinenutzung auf die persönliche Themenagenda und den öffentlichen politischen Diskurs [Effects of online use on the individual agenda and on political discussions in social networks]. Presentation at Annual Conference of the Computer-mediated Communication Division of the German Communication Association (DGPuK), Illmenau, Germany.

Rußmann, U. (2008, May 15-16). Die politische Informiertheit von Offlinern und Onlinern im Kontext von Onlinenutzung und klassischer Mediennutzung am Beispiel der österreichischen Präsidentschaftswahlen 2004 [The political knowledgeability of offline and online news users in the context of the 2004 Austrian presidential elections]. Presentation at the Annual Conference of the Working Group “Elections and Political Attitudes” of the German Association of Political Scientists (DVPW), Duisburg, Germany.

Russmann, U. (2008, September 5-8). Gender-specific Behavior in Web Based Communication Networks: Gender Barriers to Access and Gender Barriers to Usage. Paper presentation at the 1st ISA World Forum of Sociology (International Sociological Association), Barcelona, Spain.

Russmann, U. (2008, March 10-12). A New Look at Agenda-Setting Effects: Online Media and Mass Media Use. Presentation at 10th International GENERAL ONLINE RESEARCH Conference, Hamburg, Germany.

2005
Rußmann, U. (2005, March 3-5). Barrieren der Teilnahme an Kommunikation in internetbasierten Netzwerken [Barriers of participation in online communication]. Paper presentation at the Conference on „wissenstransform. Wissensmanagement in gleichstellungsorientierten Netzwerken (University of Göttingen), Göttingen, Germany.

Media Appearances

17.01.2019 – Berichterstattung zu teilgenommener Podiumsdiskussion in Kurier (S. 11): „Influencer Marketing ist ein beinhartes Geschäft“. 

03.-06.09.2018 – Interview in ORF Sendung Ö1 Radiokolleg zum Thema „Das geht ins Auge – Dem Seh-Sinn auf der Spur“ (Teil 3  & 4, um 9.05 Uhr).

12.10.2017 – Interview mit dpa international (Deutsche Presse Agentur): Rightists stand to profit as dirty campaigning grips Austria.

27.09.2017 – Interview mit Radio NJOY 91,3 zum Nationalratswahlkampf 2017 und eigenen Forschungsprojekten.

09.2017 – Interview in profil.bestseller: „Generation Vielfalt“. Medien Spezial 2017, pp. 32-34 (http://www.bestseller.at/fileadmin/user_upload/epaper/2017/medienspezial/index.html#32).

07.2017 – Interview in besteller: „Interne Kommunikation. Die Kunst der Reduktion.“ besteller, 4/2017, pp. 56-58 (http://www.bestseller.at/fileadmin/user_upload/epaper/2017/0417/index.html#56)

06.2017 – Interview in studio!: „Die Plattform der geschönten Wahrheiten.” studio!, Issue 2, June 2017, pp. 23-24.

21.04./02.05.2017 – Interview in Horizont: „Konzerne machen um Instagram noch einen großen Bogen”. Print 21.04.2017, Horizont, No. 16; Horizont online 02.05.2017: www.horizont.at/home/news/detail/konzerne-machen-um-instagram-noch-einen-grossen-bogen.html?cHash=87f4f568d38be1a976d375517faa4aea

23./31.03.2017 – Interview in Der Standard: „Medienforscherin: ‚Es gibt Parallelen zwischen der FPÖ und Trump‘“. Print 23.03.2017, ForschungSpezial, p. 10; Online 31.03.2017: http://derstandard.at/2000055022751/Medienforscherin-Es-gibt-Parallelen-zwischen-der-FPOe-und-Trump

29.11.2016 – Interview in ORF2 (29.11.2016, 20:15p.m.): „Wahl 16: Die 2 im Porträt - Vor der Entscheidung“.

17.10.2016 – Interview in Kurier: „Staatsanwaltschaft untersucht Hasspostings auf Straches Facebook-Seite“ (https://kurier.at/politik/inland/absichtliche-verbreitung-von-hasspostings-fpoe-streitet-ab/225.845.777) and Online https://futurezone.at/netzpolitik/facebook-seite-von-strache-ist-keine-plattform-fuer-kritiker/225.858.598: „Facebook-Seite von Strache ist keine Plattform für Kritiker“.

08.09.2016 – Interview in ZIB24 (ORF): „Kommunikationsexpertin: "rot-weiß-rot" im Mittelpunkt“.

21.04.2016 – Interview in Mokant.at (Online-Magazin) (http://mokant.at/1604-bp-wahl-online-marketing-social-media/ : „BP-Wahl: Mit halbem Herz im Social Web“.

21.10.2015 – Interview in Falter. Die Stadtzeitung, No. 43, pp. 43-44: „Quadratisch, praktisch, gut. Zum Semesterbeginn vermisst der Falter die Universitäten der Stadt. Dieses Mal die Schulen der Praktiker, Planer und Pragmatiker: die Wiener Fachhochschulen.“

28.09.2015 – Interview in ORF Sendung Ö1 Radiokolleg – Lernen Sie Geschichte! zum Thema „Die ‚goldenen‘ 70er Jahre – Österreich im Aufbruch“ (9:05a.m.).

02.11.2013 – Interview in Die Presse and diepresse.com (31.10.2013) (http://karrierenews.diepresse.com/home/karrieretrends/1471169/Die-Community-macht-keine-Pause): „Die Community macht keine Pause“.

09.2013 – Interview in studio!: „Charme oder Reichweite. Wie nutzen die Top 500-Unternehmen Österreichs die sozialen Medien? Eine neue Studie verrät es.“ studio!, Issue 3, Sept. 2013, pp. 20-21.

13.09.2013 – Interview in PR-Journal (together with P. Winkler)(www.pr-journal.de/fragen-und-meinungen/das-pr-interview/13655-pr-interview-nr-99-uta-russmann-und-peter-winkler-social-media-praesenz-allein-schafft-keine-partizipation-oder-vernetzung.html): „Social Media Präsenz allein schafft keine Partizipation oder Vernetzung“.

02.09.2013 – Interview in ORF ZIB Magazin (19:45p.m., ORF1): „Designs der neuen Parteien“.

25.08.2013 – Interview in Die Presse am Sonntag (p. 7) and diepresse.com (https://diepresse.com/home/politik/nrwahl2013/1444857/Wer-im-Netz-die-meisten-Waehler-fischt): „Wer im Netz die meisten Wähler fischt“.

13.07.2013 – Interview in Die Kleine Zeitung and www.kleinezeitung.at (12.07.2013) (https://www.kleinezeitung.at/lebensart/multimedia/4067443/Facebook-Twitter-Co_So-nutzen-die-Top500-soziale-Medien): „So nutzen die Top-500 soziale Medien“.

06.2013 – Interview in Steirische Wirtschaft: „Soziale Netzwerke: Dabeisein ist nicht alles“. Steirische Wirtschaft, Vol. 12, No. 24, pp. 4-5; www.stwi.at/index.php?path=stwi_2013-24.

23.06.2013 – Interview in Die Presse am Sonntag (p. 4) and diepresse.com (22.06.2013) (https://diepresse.com/home/politik/innenpolitik/1421798/Der-gezwungen-lockere-Kampf-um-die-Jungwaehler): „Der (gezwungen) lockere Kampf um die Jungwähler“.

02./03.05.2013 – Interview in UniStandard (Beilage in Der Standard) (p. U3) and derstandard.at (02. 05.2013) (https://derstandard.at/1363709828487/Zarter-Wahlkampf-im-Netz-Schuhe-Polaroids-und-Autos): „Zarter Wahlkampf im Netz: Schuhe, Polaroids und Autos“.

03/04.2013 – Interview in the gap „Ein Logo ist demokratisch ein Wahnsinn“. Stronach, Neos, Piraten – im Superwahljahr betreten neue politische Gruppierungen österreichweit die Bühne. Welches Design sich die Gruppen verpasst haben, verrät einiges. the gap, Issue 134, March/April 2013, pp. 44-45.

27.02.2013 – Interview in Der Standard Forschung Spezial (p. 9) and derstandard.at (https://derstandard.at/1361241232829/Ein-Wahlkampf-fuer-alle-und-niemanden): „Ein Wahlkampf für alle und niemanden“.

22.11.2011 – Life-Interview on Welle 1, Campusradio, 18:00-20:00p.m.: „Grenzenlose Enthüllung? – Medien zwischen Öffnung und Schließung“.

29.10.2011/30.10.2011 – Interview in diepresse.com and Die Presse (Printausgabe, pp. 6-7): „Facebook-Faymann ist (noch lange) kein Strache“.

20.04.2010 – Interview in ORF Radio Tirol (program „Hallo Tirol“, 12:00-15:00p.m.): „Wie gefährlich sind Facebook und Co.?“

05.12.2008/ed 11 – Interview in extradienst: „Mach’s wie Obama“, p. 182ff.

12.09.2008 – Interview in Wiener Zeitung: „Web-Wahlkampf in den Kinderschuhen“, p. 3.

FH-Prof.in Mag.a Dr.in Uta Rußmann


FH-Prof.in Mag.a Dr.in Uta Rußmann
Senior Researcher

Tel.: +43 (1) 476 77-5848
uta.russmann@fh-wien.ac.at

 
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