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Master's Program

Leadership in Tourism & Hospitality

+++Update+++

You cannot apply for the Master’s program in Leadership in Tourism for the next winter semester 2021/22, as the program expires.

Have a look at the new Master’s program in Urban Tourism & Visitor Economy Management.

The two-year Master’s degree program in Leadership in Tourism & Hospitality was developed together with the tourism industry and offers the managers of tomorrow an optimal management training for a national or international career in tourism.

Duration
4
Semesters (120 ECTS)
Degree
MA
Master of Arts in Business
University places
35
Part-time per year

Study Program

The study program focuses on the acquisition of professional, social and methodological skills that managers in tourism need. This combination provides you with a unique in-service leadership training that will enable you to successfully shape the tourism of tomorrow. In addition, you will have the opportunity to expand your professional network.

Highlights

  • Individual competence development especially for prospective managers in tourism
  • Effective learning in small groups by and with tourism professionals
  • Internationalization through excursions to other European countries and optional semester abroad
  • Creativity and problem-solving skills through practical projects
  • Exclusive events with executives from the tourism industry

Organization

Type of degree program

Part-time (PT)

Blocked classes, Thursday and Friday 8.30-18.30, sometimes on Saturdays 8.30-16.30 on average for 15 hours per week

Language of instruction

German, about 25 % of the courses will be held in English

Study-abroad semester

Possible at partner universities during the 3rd semester

Start of the degree program

Always at the beginning of the winter semester in September

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

Focus & Qualifications

Focus

The contents of the degree program focuses on the following areas:

  • Entrepreneurship: development of products and offers for tourists, innovation in tourism, start-up companies and company take-over
  • Management: business management, tourism finance, strategic HR management, change management, quality management, leadership & teamwork skills
  • Design thinking: service design, production and architecture in tourism
  • Tourist networks: internal marketing, strategy development, collaboration in tourism
  • International tourism management: contracts with international experts, (self-organized) excursions

In the module “International tourism management” important insights into national and international tourism management are given through lectures given by international experts. In 2014 the Master’s students decided to travel to Albania and Montenegro, in 2015 they travelled to Portugal. The level of organization required for the excursion was worth it however because students learnt so much.

Target group

The Master’s program in Leadership in Tourism & Hospitality is geared towards graduates who already have a basic knowledge of business administration, who expect a degree program with a balance between theory and practice and who want to network with other people from the tourism industry.

International orientation

A strong international orientation is an essential element of the Master’s program in Leadership in Tourism & Hospitality. Numerous modules such as The Tourism System, International Tourism Management, Leadership Advanced or Strategic Management and Microeconomics of Competitiveness are offered in English.

In the 3rd semester you also have the opportunity to spend an exchange semester at one of our numerous partner universities worldwide.

Closely connected to the tourism industry

This degree program was developed together with the tourist industry and meets its needs. “Close cooperation with partner companies, as well as top lecturers from the tourist industry guarantee a practically relevant degree program”, says the former Head of the degree program FH-Prof. Mag. Michael Mair.

The increasing level of professionalization and internationalization requires more leadership in tourism. This is also communicated to us in these statements from our partners in the tourism industry: “Leadership positions in the international hotel industry are increasingly being filled with Master’s graduates.” (Susanne Kraus-Winkler, entrepreneur and vice-president of the EU umbrella association HOTREC) “As it becomes more professionalized and internationalized, tourism needs leadership.” (Paul Blagusz, entrepreneur) “Tourism needs leadership because it is part of global competition.” (Michaela Reitterer, president of the Austrian Hotel Industry Union, and owner and CEO of the boutique hotel Stadthalle in Vienna)

We support students in building up a professional network with notable personalities in the tourism industry, for example by giving them access to our exclusive “Executive club”. The connections made in this club are a great basis for a successful career path.

Practical relevance

Practical projects, international excursions, expert discussions and company visits – the Master’s program in Leadership in Tourism & Hospitality focuses on practical training.

Business Field Projects

Students work on business field projects related to the tourism industry, which helps them improve their problem-solving skills, teamwork skills and methodic skills. Examples for business field projects from the past can be found here.

Field trips

The degree program includes many field trips. Students start off the program with a field trip where they get to know each other and receive the first insights into the industry. As part of the degree program there are many more field trips; this is one of the ways in which our degree program combines theory and practice. Students show their independence and practical skills during field trips, as they are responsible for organizing the destinations and trips themselves.

TM on tour

TM on Tour is where we make visits to different sectors of the tourism industry. This allows our students to gain important insights into the tourism industry and helps them to make their own picture of best practice examples.

Curriculum

You can find a detailed overview of the modules in the Master’s program in Leadership in Tourism & Hospitality in the info folder.

1st semester

  • Introduction management & competence development
  • The Tourism System
  • Strategic Management and Microeconomics of Competitiveness
  • Tourism Research Basics

2nd semester

  • Leadership Basic
  • International Tourism Management
  • Entrepreneurship 1
  • Cooperative business models
  • Applied tourism research

3rd semester

  • Leadership Advanced
  • Applied International Tourism Management
  • Entrepreneurship 2
  • Social network analysis
  • Master thesis – Research Design
This semester can optionally be spent abroad.

4th semester

  • Leadership Expert
  • Business Planning
  • Master exam according to § 16 FHG
  • Master thesis
Download brochure incl. curriculum (in German)

Jobs & Career

“Leaders shape the tourism of tomorrow”

Our graduates are in leadership positions, for example as sales/marketing managers, company founders/successors, tourism consultants, business development managers or managers in the tourism/leisure industry in the following career fields:

  • Management of tourist attractions
  • Management of tourist innovation
  • Destination management
  • Culinary and hotel management
  • Consulting in tourism

Application

Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Master's Programs
Specific admissions procedure MA Leadership in Tourism & Hospitality

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Sie interessieren sich für ein Studium an der FHWien der WKW, Österreichs führender Fachhochschule für Management & Kommunikation? Dann abonnieren Sie jetzt unseren Newsletter "Informieren & studieren" und erhalten Sie Wissenswertes zu Ihrem Studium an der FHWien der WKW!

Are you interested in studying at FHWien der WKW, Austria’s leading university of applied sciences for management & communication? If so, then sign up for our newsletter “All About Studying at FHWien” and learn more about your study program at FHWien der WKW!

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News & Events

Study Programs & Contact

The Tourism & Hospitality Management Study Programs at FHWien der WKW prepare you effectively for your management duties in the tourist industry. We have been training successful managers for the national and international tourist industry since 1994. Learn more about us:

  • Team & contact
  • News & events
  • Practical projects