Unique combination of IT and Digital Marketing
Classic marketing degrees traditionally focus on business knowledge and degrees in IT tend to focus on technical skills. The increase of digitalization has led to a disparity on the labor market: Companies are having problems finding well educated employees in the “interdisciplinary” field of digital marketing. The MSc in Digital Communication and Marketing: Graduates from degree programs with a focus on business administration or communication that did not have a focus on IT, as well as people with sound work experience in business administration can use this degree program to expand their career options to a digital area. Business administration skills are a prerequisite for the degree program, IT skills will be taught throughout the program and linked with contents from communication, marketing and sales.
Optimal compatibility with career
Students of the MSc in Digital Communication and Marketing at FHWien der WKW will be able to continue working during their studies. Learning is flexible both in respect to time and place, in particular because of the high amount of distance learning with marketing relevant IT contents in the first year. Our teachers work with approved and well structured IT learning material suitable for use at home, which is provided by our cooperation partner. In the second year of the degree program, practically relevant modules about digital marketing are held at FHWien der WKW and are blocked together. The application-oriented Master’s thesis in the second academic year promotes the blending of professional questions with scientific evaluations. The degree program is completed after four semesters with an oral Master’s examination and the receipt of the academic title “Master of Science”.
As the only MSc program in Austria, the content of studies in the MSc in Digital Communication and Marketing unites the need of businesses for qualified IT- AND marketing digital communications experts.
- In the first academic year you will learn about the fundamentals of IT necessary for working on the interface between communication, marketing and sales on the one hand and IT on the other hand. No IT skills are required at the beginning of the degree program.
- In the second academic year, students learn more about digital marketing communication, which is a mix of business administration, communication science and IT.
Type of degree program
1st year – distance learning degree with (voluntary) revision sessions at FHWien der WKW
2nd year – part-time degree program (1-2 weekend blocks per month, Friday and Saturday)
Language of instruction
Start of degree program
In fall (September)
Place of Study
FHWien der WKW, 1180 Vienna
The MSc in Digital Communication and Marketing is structured in modules and is completed with a Master’s thesis and a Master’s examination. All sessions with compulsory attendance (in the first academic year for the modular examinations, in the second academic year the blocks of classes) take place in Vienna and are optimized for students who work.
The MSc in Digital Communication and Marketing is a study program for continuing academic education according to §9 FHStG with the degree „Master of Science (MSc)“.
Focus & Qualifications
Your path to becoming a digital marketing expert.
The learning concept of the MSc in Digital Communication and Marketing is distinguished because of its high level of practically relevant content, its innovative teaching and learning methods and its compatibility with the needs of working students. The first academic year is mainly on a distance learning basis. After a team building workshop allowing students to get to know each other and to network, a teaching module will be completed every month from September until June. The teaching staff and students work with e-learning material, which is supplemented by suitable literature. On average, students can meet every week at FHWien der WKW on a voluntary basis for a revision session, to clear up open questions and help students prepare for the exam. The monthly modular examination takes place at FHWien der WKW.
In the second academic year, working in small groups and the Master’s thesis come to the fore. On one to two weekend blocks per month, classes which must be attended take place at FHWien der WKW. Interdisciplinary teams made up of teaching with a professional business background ensure that all business administration, communication science and technical aspects of digital marketing are covered and connected with one another.
The content and the order of the classes and modules for the MSc in Digital Communication and Marketing have been chosen so that an integrative overall understanding of marketing communication over diverse channels (internet, social media, mobile) through confrontation with ICT operating modes, as well as business administrative and communication scientific requirements can be built upon systematically.
The focus of the degree program
The degree program has two areas of focus, the 16 modules are assigned to one of these areas of focus.
Marketing relevant areas of business informatics (no IT skills required)
- Fundamentals of IT
- Fundamentals of Business IT
- Mathematical Logical fundamentals of IT
- Business process management
- SQL and relational databases
- Web programming
- Data Warehouse and data mining
- Electronic Business
- Web design and ergonomics
- Web applications
Digital marketing communications
- Content strategy, content production
- Content management systems (CMS)
Digital product and price management
- Open innovation, mass customization, digital assortment policy
- Data-driven pricing, online auctions, price metrics
Search machine marketing
- Online customer behavior
- Search engine optimization (SEO),
search engine advertisement (SEA)
- Mobile user behavior, mobile advertising
- App marketing, app monetization
Social media marketing
- Operating principles of social media, building up a community, content management
- Crowdsourcing, crisis management, success monitoring
Marketing and sales automation
- Recurring processes in marketing and sales
- Application of Automation tools
Students are prepared for their professional careers as marketing communicators in the digital world by acquiring technical, methodic, scientific and implementation-oriented qualifications and skills.
Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. Our motto spans from “know more” to “do more” – meaning that we focus on practical usefulness of what we have learned.
Job & Career
The MSc in Digital Communication and Marketing seizes on the need for qualified IT communication experts and offers its graduates a career in the highly promising field of digital marketing.
Marketing departments from all sectors are in search of well-qualified employees in the area of digital marketing. They are looking for candidates with a combination of skills in communication, marketing and sales as well as IT skills.
Target group & Admission requirements
The MSc Digital Communication & Marketing is aimed at experienced professionals with in-depth business management skills, ideally in marketing, communications or sales departments. No previous IT knowledge beyond user knowledge is required.
Admission requirements are
- Completed first degree (to at least Bachelor level) from a recognized Austrian or equivalent university and at least one year of professional experience
- At least six years of relevant professional experience – of which at least one year is spent in a leadership position.
Send all documents (letter of motivation, résumé, certificates) either via e-mail
email@example.com or via mail to
FHWien der WKW
Zentrum für Akademische Weiterbildung
Währinger Gürtel 97
University places awarded (2 weeks after the interview at the latest)
Due to the limited number of places available it is recommended that you apply as early as possible.
If you have questions regarding the MSc Digital Communication & Marketing please contact our Head of Program, FH-Prof. Mag. Mag. Dr. Gerald Janous via email (firstname.lastname@example.org).
- Tax reimbursement: You can write off the tuition fees against your taxes, as long as the continuing education program is relevant or related to your current occupational field. The tax advantage depends on your total income. You could be reimbursed for up to 43.6% of the tuition fees!
More information can be found here:
Bundesministerium für Finanzen (Federal Ministry of Finance)
Hintere Zollamstraße 2b, 1030 Wien
Tel.: 01/514 33-0
The e-mail contact form can be found here:
- BFB Training allowance for companies:
Subsidies in Austria
All information is without guarantee. Please be aware that we cannot make any guarantees about subsidies!