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Route-To-Market-Strategy – How it’s done!| Business Insights by Coca-Cola

May 18, 2021 | 6:00 pm – 7:30 pm

Business Insights by Coca-Cola

Route-To-Market-Strategy – How it’s done!
Insights on the launch of the new Coca-Cola brand “Costa Coffee“

Especially in a country that celebrates coffee house culture, it is all the more exciting to launch a coffee brand. Since the beginning of the year, Coca-Cola has added the coffee brand “Costa Coffee” to its portfolio alongside its premium spirits. In our Business Insight, Pascal Sampl, Sales Strategy Project Manager and RTM expert, and Martin Rabitsch, Talent Acquisition & Identification Manager at Coca-Cola, give you exciting insights into their route-to-market strategy and the ideas behind the launch.


The event is held in German.

Business Insights – the networking and recruiting event of the FHWien of WKW
The Business Insights series of events enables students and alumni of the FHWien der WKW to gain exclusive insights into the work and current topics of renowned companies in lectures and workshops. In a relaxed atmosphere, participants have the opportunity to exchange ideas with company representatives and to establish professional contacts.

Note: Your personal data will be processed exclusively in accordance with the provisions of the European Data Protection Regulation (DSGVO) and the Austrian data protection regulations, in particular the Austrian Data Protection Act (DSG). Privacy at the FHWien der WKW.