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Marketing & Sales Management

The Master's Degree Programme in Marketing and Sales Management offers a two-year practice-orientated evening programme.

Objectives:

• Integration of marketing and sales leadership skills
• Development of professional skills in sales management
• Strategic design of marketing processes

The Master's Degree Programme qualifies graduates for managerial positions in large and medium- sized companies in the marketing, market analysis, distribution and customer relationship management departments , or – if self-employed in their own enterprises – marketing and distribution tasks . The focus areas of analysis, strategy and management also enable one to launch a career as an external advisor.