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Marketing & Sales

Starting in autumn 2007, the diploma programme in Marketing & Sales will be offered as a three-year bachelor's degree programme [3] under the same name.* Students currently enrolled in the diploma programmes will be able to complete their studies and will not be affected by the transition.

Prepare for success with Marketing & Sales

In our dynamic business environment, management in the field of sales is becoming increasingly complex. Competition is becoming increasingly fierce and global, and at the same consumer behaviour is becoming more and more unpredictable. Therefore, marketing – as the consistent orientation of management towards the market – is increasingly becoming a decisive success factor in business. Our Marketing & Sales programme ensures that graduates are exceptionally well prepared for these challenges.

The degree programme Marketing & Sales at the FHWien University of Applied Sciences of WKW stands for the highest quality in education. The curriculum is designed to provide students with extensive specialist knowledge in the field of marketing and sales in just eight semesters of study. Our instructors are largely experts from real-world businesses, and our Academic Advisory Committee serves to ensure a top-notch university education.

As students are also a key factor in ensuring quality, we seek highly motivated applicants with outstanding analytical abilities, creative potential, high commitment and social skills who wish to become marketing and sales specialists with exceptional leadership qualities.

The programme focuses on equipping students with the practical qualifications they need in order to launch successful careers, and with the personal qualifications they need to advance to higher management levels. We regard our programme as a platform for the joint development of our students, our lecturers and the business world.
Upon completing the programme, students are awarded the academic degree of Magistra/Magister (FH) for professions in business and economics.

The Marketing & Sales degree programme is offered as a daytime and an evening programme. The evening programme provides working students with the opportunity to combine their careers and studies efficiently.

One crucial element of the programme's practical orientation is a six-month professional placement in the final year of the daytime programme.

Starting in autumn 2007, our programme will be offered as a three-year bachelor's degree programme.*

* Pending approval by the Austrian FH Council