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Corporate Communications

Starting in autumn 2007, the diploma programme in Corporate Communications will be offered as a three-year bachelor's degree programme [3] under the same name.* Students currently enrolled in the diploma programmes will be able to complete their studies and will not be affected by the transition.

This programme focuses on integrated communication management, which includes the following:

• Understanding fundamental concepts in corporate communications (practical orientation) and communication theory (theoretical orientation)
  
  
• Knowledge of basic modules in communication and communication management, i.e. theoretical and practical knowledge of marketing, advertising, public relations and corporate identity as well their integration (integrated corporate communications approach)
  
  
• Standards in business management and leadership, specialist working techniques, law and English for corporate communications

The daytime and evening programmes are divided into individual modules which range from introductory topics to advanced professional modules. The daytime programme also also allows students to advance their knowledge of communications instruments by means of an "Instruments Workshop".

* Pending approval by the Austrian FH Council

Core content areas

1. Communication management theory and practice (40%)
2. Business administration / law (30%)
3. Business English
4. Social skills and specialist working techniques (3 and 4: 30%)
   

Both the daytime and the evening programme offer additional specialist options in socially orientated and/or sales-orientated communications. These courses can also be combined if desired.

Subjects in sales-orientated communications focus on corporate demands in the fields of production and services. Examples of course content for sales-orientated communications:

• Classic advertising
• Product, sales management
• Product innovation

Subjects in society-orientated communications concentrate on the requirements of public institutions as well as non-profit private-public partnership organisations (tourism, art and culture, social commitment, etc.). Examples of course content for society-orientated communications:

• Corporate culture
• Art and culture sponsoring
• Communications in tourism