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Corporate Communication

Talk is silver – communication is gold.

It is indeed appropriate that our time is known as the age of communication. Once a trendy buzzword, the term 'information overload' has long since become a reality. For this reason, we educate generalists in corporate communication and equip them with knowledge which goes far beyond thinking within individual disciplines.

The programme covers a practically-orientated combination of:

• Know-how in the individual communication disciplines (public relations, advertising, marketing, event communication, new media, corporate identity and so on.)
• Fundamentals of business administration

Our graduates are ready to launch into professional careers:
they can successfully initiate, plan, and implement corporate communication projects and – just as importantly – they can also perform calculations for communication plans and confirm their effectiveness with figures.